While organizations once used social listening as an isolated tactic, the industry has matured to pursue social intelligence to support decisions across the enterprise and transform customer...
The hospital market for antibiotics is dominated by lower-cost generics, which are effective for most patients. However, market opportunity remains for safe and tolerable new antibiotics with efficacy...
An overview of emerging trends in physician digital behavior across 22 global markets in Latin America, Asia Pacific, the Middle East, and other Emerging Markets.
International reference pricing (IRP), also known as external reference pricing, is used by many countries around the world to benchmark prices, in order to keep drug costs down. As a result, IRP is...