Our clients rely on Taking the Pulse® research and analysts for key decisions such as:

• Investing in the channels and content their physicians use and want
• Uncovering which points during the workday they can add value and engage with physicians
• Identifying which emerging technologies will impact how they engage with physicians
• Tailoring marketing and communication strategies by specialist audience and country

Strategic planning topics include :

• Improving content strategy and user experience on HCP portals and websites
• Selecting most effective partnerships and vendors for reaching key audiences
• Creating engaging patient experiences designed to help manage physician and patient pain points
• Optimizing digital/multichannel rep interactions across countries
• Helping medical affairs teams create multichannel experiences to deliver scientific and medical information
• As well as the core physician content and channel planning data that clients rely on for annual planning

Key questions answered:

Coverage for some topic areas varies by country

• Digital at the point of care: Where should pharma consider partnerships with top EHR vendors? How can pharma provide resources outside of the EHR to positively impact patient-physician communications at the point of care?
• Partnering with pharma: What content should pharma provide outside of owned digital properties to expand reach and influence of key messages? Which HCP-facing websites offer the greatest opportunities for partnership? What is the perceived credibility of pharma-owned versus third-party info sources?
• Educational and scientific resources: In what formats do physicians wish to access scientific and medical information from pharma? How do physicians find pharma-sponsored medical education resources?
• Online video: How can pharma create and promote video content that will be engaging and impactful on clinical decisions?
• Pharma website engagement:How do physicians use resources on pharma websites to support their practice and share with patients, and how can marketers tailor content to suit these behaviors and needs?
• Multichannel analysis: What are the top channels physicians use to seek out professional information? What content resonates most with physicians in these channels?
• Device use and mobile behavior:When during the day and for what type(s) of information-seeking do physicians prefer to use mobile devices? What are the top mobile device channels and apps used by physicians in each market?
• Optimizing rep interactions:To what extent, and for what resources, do physicians continue to rely on reps? What are the top pharma companies providing details in each market? What opportunities exist for e-detailing?