DRG uses cookies to improve your experience on this website. Some of the cookies we use are essential for parts of the website to operate. Please be aware that if you continue without changing your cookie settings, you consent to this. For more information on our use of cookies, please review our cookie policy.

New look. Same commitment. Decision Resources Group becomes Clarivate. Read more here
Taking the Pulse®

Research and expertise to create multichannel physician experiences that drive results

Our clients rely on Taking the Pulse® research and analysts for key decisions such as:

  • Investing in the channels and content their physicians use and want
  • Uncovering which points during the workday they can add value and engage with physicians
  • Identifying which emerging technologies will impact how they engage with physicians
  • Tailoring marketing and communication strategies by specialist audience and country

Strategic planning topics include :

  • Improving content strategy and user experience on HCP portals and websites
  • Selecting most effective partnerships and vendors for reaching key audiences
  • Creating engaging patient experiences designed to help manage physician and patient pain points
  • Optimizing digital/multichannel rep interactions across countries
  • Helping medical affairs teams create multichannel experiences to deliver scientific and medical information
  • As well as the core physician content and channel planning data that clients rely on for annual planning

Key questions answered:

Coverage for some topic areas varies by country

  • Digital at the point of care: Where should pharma consider partnerships with top EHR vendors? How can pharma provide resources outside of the EHR to positively impact patient-physician communications at the point of care?
  • Partnering with pharma: What content should pharma provide outside of owned digital properties to expand reach and influence of key messages? Which HCP-facing websites offer the greatest opportunities for partnership? What is the perceived credibility of pharma-owned versus third-party info sources?
  • Educational and scientific resources: In what formats do physicians wish to access scientific and medical information from pharma? How do physicians find pharma-sponsored medical education resources?
  • Online video: How can pharma create and promote video content that will be engaging and impactful on clinical decisions?
  • Pharma website engagement:How do physicians use resources on pharma websites to support their practice and share with patients, and how can marketers tailor content to suit these behaviors and needs?
  • Multichannel analysis: What are the top channels physicians use to seek out professional information? What content resonates most with physicians in these channels?
  • Device use and mobile behavior:When during the day and for what type(s) of information-seeking do physicians prefer to use mobile devices? What are the top mobile device channels and apps used by physicians in each market?
  • Optimizing rep interactions:To what extent, and for what resources, do physicians continue to rely on reps? What are the top pharma companies providing details in each market? What opportunities exist for e-detailing?

Countries covered:

  • Argentina
  • Australia
  • Brazil
  • Canada
  • China
  • Colombia
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Norway
  • Russia
  • Saudi Arabia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Taiwan
  • Turkey
  • UAE
  • United Kingdom
  • United States
  • Venezuela

Specialties covered (varies by country):

  • Allergists
  • Anesthesiologists
  • Cardiologists (interventional & non-interventional)
  • Dermatologists
  • Emergency medicine
  • Endocrinologists
  • Gastroenterologists
  • Hep C - diagnose, manage or treat patients with Hep C
  • Hospitalists
  • Infectious disease specialists
  • Nephrologists
  • Neurologists
  • Obstetricians/Gynecologists
  • Oncologists (hematology & medical oncology)
  • Ophthalmologists
  • Pain management specialists
  • PCPs (GP/FM/IM)
  • Pediatricians
  • Psychiatrists
  • Pulmonologists
  • Radiologists
  • Rheumatologists
  • Surgeons - General
  • Surgeons - Orthopedic
  • Urologists

Learn more about our multichannel stakeholder engagement solutions

Learn More