Specialist Multichannel Engagement Research
HCP specialty-specific research to create multichannel physician experiences that drive results
DRG Digital’s specialist-specific research, data and advisory services help pharma brands:
- Plan multichannel engagement for specific specialist segments
- Identify the best opportunities for value-added services that influence prescribing
- Create tablet rep experiences that drive behavior among specialists
Insights founded on Taking the Pulse® and ePharma Physician® studies from Manhattan Research, a DRG Digital brand.
Our insights and analysts help you make better informed decisions for reaching and engaging specialist audiences, covering areas such as:
Multichannel engagement
- Channel planning
- Websites & portals
- Content marketing
- Video
- Mobile
- Social networks
- Search
- Tablet reps
- KOLs & influencers
- EHR engagement
- Point of care interactions and patient education
- Medical affairs and scientific content
- Much more
Emerging trends
- ealthcare landscape and emerging tech
- Beyond the pill technologies
- Remote care and telehealth
- ACOs/IDN engagement
- Virtual reality
- Supporting qualitative/value-driven measures
- Impact of formulary restrictions on prescribing
- Much more
Specialty areas covered:
- Allergists
- Anesthesiologists
- Cardiologists (interventional & non-interventional)
- Dermatologists
- Emergency medicine
- Endocrinologists
- Gastroenterologists
- Hep C - diagnose, manage or treat patients with Hep C
- Hospitalists
- Infectious disease specialists
- Nephrologists
- Neurologists
- Obstetricians/Gynecologists
- Oncologists (hematology & medical oncology)
- Ophthalmologists
- Pain management specialists
- PCPs (GP/FM/IM)
- Pediatricians
- Psychiatrists
- Pulmonologists
- Radiologists
- Rheumatologists
- Surgeons - General
- Surgeons - Orthopedic
- Urologists