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Specialist Multichannel Engagement Research

HCP specialty-specific research to create multichannel physician experiences that drive results

DRG Digital’s specialist-specific research, data and advisory services help pharma brands:

  • Plan  multichannel engagement for specific specialist segments
  • Identify the best opportunities for value-added services that influence prescribing
  • Create tablet rep experiences that drive behavior among specialists

Insights founded on Taking the Pulse® and ePharma Physician® studies from Manhattan Research, a DRG Digital brand.

Our insights and analysts help you make better informed decisions for reaching and engaging specialist audiences, covering areas such as:

Multichannel engagement

  • Channel planning
  • Websites & portals
  • Content marketing
  • Video
  • Mobile
  • Social networks
  • Email
  • Search
  • Tablet reps
  • KOLs & influencers
  • EHR engagement
  • Point of care interactions and patient education
  • Medical affairs and scientific content
  • Much more

Emerging trends

  • ealthcare landscape and emerging tech
  • Beyond the pill technologies
  • Remote care and telehealth
  • ACOs/IDN engagement
  • Virtual reality
  • Supporting qualitative/value-driven measures
  • Impact of formulary restrictions on prescribing
  • Much more

Specialty areas covered:

  • Allergists
  • Anesthesiologists
  • Cardiologists (interventional & non-interventional)
  • Dermatologists
  • Emergency medicine
  • Endocrinologists
  • Gastroenterologists
  • Hep C - diagnose, manage or treat patients with Hep C
  • Hospitalists
  • Infectious disease specialists
  • Nephrologists
  • Neurologists
  • Obstetricians/Gynecologists
  • Oncologists (hematology & medical oncology)
  • Ophthalmologists
  • Pain management specialists
  • PCPs (GP/FM/IM)
  • Pediatricians
  • Psychiatrists
  • Pulmonologists
  • Radiologists
  • Rheumatologists
  • Surgeons - General
  • Surgeons - Orthopedic
  • Urologists