DRG uses cookies to improve your experience on this website. Some of the cookies we use are essential for parts of the website to operate. Please be aware that if you continue without changing your cookie settings, you consent to this. For more information on our use of cookies, please review our cookie policy.

Specialist Multichannel Engagement Research

HCP specialty-specific research to create multichannel physician experiences that drive results

DRG Digital’s specialist-specific research, data and advisory services help pharma brands:

  • Plan  multichannel engagement for specific specialist segments
  • Identify the best opportunities for value-added services that influence prescribing
  • Create tablet rep experiences that drive behavior among specialists

Insights founded on Taking the Pulse® and ePharma Physician® studies from Manhattan Research, a DRG Digital brand.

Our insights and analysts help you make better informed decisions for reaching and engaging specialist audiences, covering areas such as:

Multichannel engagement

  • Channel planning
  • Websites & portals
  • Content marketing
  • Video
  • Mobile
  • Social networks
  • Email
  • Search
  • Tablet reps
  • KOLs & influencers
  • EHR engagement
  • Point of care interactions and patient education
  • Medical affairs and scientific content
  • Much more

Emerging trends

  • ealthcare landscape and emerging tech
  • Beyond the pill technologies
  • Remote care and telehealth
  • ACOs/IDN engagement
  • Virtual reality
  • Supporting qualitative/value-driven measures
  • Impact of formulary restrictions on prescribing
  • Much more

Specialty areas covered:

  • Allergists
  • Anesthesiologists
  • Cardiologists (interventional & non-interventional)
  • Dermatologists
  • Emergency medicine
  • Endocrinologists
  • Gastroenterologists
  • Hep C - diagnose, manage or treat patients with Hep C
  • Hospitalists
  • Infectious disease specialists
  • Nephrologists
  • Neurologists
  • Obstetricians/Gynecologists
  • Oncologists (hematology & medical oncology)
  • Ophthalmologists
  • Pain management specialists
  • PCPs (GP/FM/IM)
  • Pediatricians
  • Psychiatrists
  • Pulmonologists
  • Radiologists
  • Rheumatologists
  • Surgeons - General
  • Surgeons - Orthopedic
  • Urologists