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Social Business Insights

DRG’s unique expertise in rich therapy insights and robust digital expertise delivers clients a powerful insights-driven solution for clients’ social media listening needs. We go beyond the data to map social listening insights to the customer experience, delivering hard-hitting insights to drive strategic decision making.

Gain a better customer understanding

 

It’s like having a focus group of millions to understand patients’ treatment challenges, what drives their behavior, and their experiences with treatments.

  • What are key attitudes, interests and needs of my brand audience that can inform our brand planning?
  • Which properties have the most conversation occurring for potential monitoring, partnership, advertisement, or other engagement?
  • What types of events are driving conversations online and which types of content are most successful on social?
  • What are the key insights from customer conversations that help your brand target messaging, optimize product positioning and identify opportunities for value-added content and services?
  • What is the opportunity for my brand on social?
  • Who are the key digital influencers that my brand should tap into?

Deep expertise and insights across therapeutic areas

  • Rheumatoid arthritis
  • Multiple sclerosis
  • Hepatitis C
  • HIV
  • Psoriasis
  • Asthma
  • Heart disease
  • Atrial fibrillation
  • Oncology
  • Atopic dermatitis
  • Diabetes and many more

Our latest thoughts and commentary

 

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