In-depth review of pharma’s patient digital initiatives, leading innovators, how patients are engaging with them, and best practices.
Based on analysis of 132 digital assets and Manhattan Research study findings of 3,047 EU5 consumers’ pharma engagement preferences.
This report helps marketers, multichannel teams and commercial leaders:
Report fast facts:
Topics covered include:
Patient digital engagement models
Digital strategy and tactics
5 key characteristics of patient digital innovation
Best practices and best-in-class examples:
Pharma’s patient innovation leaders