• Up-level strategic planning with physician behavior data
• Focus time and budget on tactics supported by data
• Align spending with physician priorities
• Ensure brand strategy and planning decisions are based on validated usage/intent data from your specific specialist audience

Key questions addressed in each playbook:

• How can you extend the impact of your reps/field force through data-driven multichannel strategies? What specific tactics will influence prescribing?
• Which channels, sources and platforms are your HCP audiences relying on for information and decision-making today? Which partners and vendors should you focus your resources and budget?
• What types of digital content and website features are most likely to engage and activate your HCP audiences based on their needs and motivations?
• What are the best opportunities for your brand to support physicians’ relationships with patients at the point of care?
• Which tactics should you prioritize and avoid in planning discussions? What tactics should you explore for differentiating your brand?
• Which best practices do you need to employ across channels to avoid harming physicianrelationships?