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Research and expertise to make your planning decisions smarter, easier and faster
Up-level strategic planning with physician behavior data
Focus time and budget on tactics supported by data
Align spending with physician priorities
Ensure brand strategy and planning decisions are based on validated usage/intent data from your specific specialist audience
Key questions addressed in each playbook:
How can you extend the impact of your reps/field force through data-driven multichannel strategies? What specific tactics will influence prescribing?
Which channels, sources and platforms are your HCP audiences relying on for information and decision-making today? Which partners and vendors should you focus your resources and budget?
What types of digital content and website features are most likely to engage and activate your HCP audiences based on their needs and motivations?
What are the best opportunities for your brand to support physicians’ relationships with patients at the point of care?
Which tactics should you prioritize and avoid in planning discussions? What tactics should you explore for differentiating your brand?
Which best practices do you need to employ across channels to avoid harming physician relationships?