Which digital content should we prioritize, and through which channels should distribute to reach our audience most effectively?
Analyzed: Physician survey data + competitive digital landscape analysis
Identified: Physician needs, content that would influence decisions, channels to maximize reach, white space in the market to capitalize on
Delivered: HCP content engagement playbook with tactical guidance and best practices
Should we centralize services on a single portal or distribute among multiple branded websites?
Analyzed: Real-world marketing data (social, search, website behavior) + physician survey data
Identified: Physician preferences for accessing service, user navigation challenges, competitive best practices
Delivered: Presentation with best approach for HCP digital engagement and portals
How can we leverage tablets and other technologies to maximize the impact of our sales force
Analyzed: Physician survey data + client/vendor interviews
Identified: Tailored recommendations by country/specialist segment for ideal user experience, content mix and rep delivery
Delivered: Workshops to affiliate teams to roll out guidance and best practices for execution