Trusted partner to 40+ top global pharma companies
Insights from our Manhattan Research survey-based data and real-world marketing data brought to you by our expert analysts
- Manhattan Research physician data
- Physician needs in the new healthcare landscape
- Role of telehealth
- Motivations for interacting with pharma
- Competitor landscape & best practices
- Websites & content
- Video
- Mobile
- Social
- Search
- Tablet reps
- KOLs & influencers
- EHR engagement
- Much more
- KPI Planning
- Measuring the impact of digital activity on brand revenue
- Optimizing investment of channels and content
Manhattan Research, a DRG Digital Brand, provides research and
customer insights to design multichannel experiences for your
specialists
25+ specialist segments — 29 countries
- Allergists
- Cardiologists
- Dermatologists
- Endocrinologists
- Oncologists
- Infectious Disease Specialists
- PCPs
- Neurologists
- Pulmonologists
- Rheumatologists
- Many more
- US
- Canada
- Europe
- Asia-Pac
- Latin America
- Middle East & Africa
Client problems we solve
Client question:
Which digital content should we prioritize, and through which channels should distribute to reach our audience most effectively?
How we solved:
Analyzed: Physician survey data + competitive digital landscape analysis
Identified: Physician needs, content that would influence decisions, channels to maximize reach, white space in the market to capitalize on
Delivered: HCP content engagement playbook with tactical guidance and best practices
Client question:
Should we centralize services on a single portal or distribute among multiple branded websites?
How we solved:
Analyzed: Real-world marketing data (social, search, website behavior) + physician survey data
Identified: Physician preferences for accessing service, user navigation challenges, competitive best practices
Delivered: Presentation with best approach for HCP digital engagement and portals
Client question:
How can we leverage tablets and other technologies to maximize the impact of our sales force
How we solved:
Analyzed: Physician survey data + client/vendor interviews
Identified: Tailored recommendations by country/specialist segment for ideal user experience, content mix and rep delivery
Delivered: Workshops to affiliate teams to roll out guidance and best practices for execution