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Physician Digital Engagement

DRG Digital knows your physicians’ digital journey and we can help you make better decisions to engage and drive behavior across all channels.

Trusted partner to 40+ top global pharma companies

Insights from our Manhattan Research survey-based data and real-world marketing data brought to you by our expert analysts

What are my physicians’ preferences and behaviors?

  • Manhattan Research physician data
  • Physician needs in the new healthcare landscape
  • Role of telehealth
  • Motivations for interacting with pharma
  • Competitor landscape & best practices

How do I reach them (content and channels)?

  • Websites & content
  • Video
  • Mobile
  • Social
  • Email
  • Search
  • Tablet reps
  • KOLs & influencers
  • EHR engagement
  • Much more

How do I know it’s working?

  • KPI Planning
  • Measuring the impact of digital activity on brand revenue
  • Optimizing investment of channels and content

Manhattan Research, a DRG Digital Brand, provides research and
customer insights to design multichannel experiences for your
specialists

25+ specialist segments — 29 countries

  • Allergists
  • Cardiologists
  • Dermatologists
  • Endocrinologists
  • Oncologists
  • Infectious Disease Specialists
  • PCPs
  • Neurologists
  • Pulmonologists
  • Rheumatologists
  • Many more

  • US
  • Canada
  • Europe
  • Asia-Pac
  • Latin America
  • Middle East & Africa

Request Physician Research

Client problems we solve

Content and Channel Strategy

Client question:

Which digital content should we prioritize, and through which channels should distribute to reach our audience most effectively?

How we solved:

Analyzed: Physician survey data + competitive digital landscape analysis

Identified: Physician needs, content that would influence decisions, channels to maximize reach, white space in the market to capitalize on

Delivered: HCP content engagement playbook with tactical guidance and best practices

Physician Portal Approach

Client question:

Should we centralize services on a single portal or distribute among multiple branded websites?

How we solved:

Analyzed: Real-world marketing data (social, search, website behavior) + physician survey data

Identified: Physician preferences for accessing service, user navigation challenges, competitive best practices

Delivered: Presentation with best approach for HCP digital engagement and portals

Digital Rep Engagement

Client question:

How can we leverage tablets and other technologies to maximize the impact of our sales force

How we solved:

Analyzed: Physician survey data + client/vendor interviews

Identified: Tailored recommendations by country/specialist segment for ideal user experience, content mix and rep delivery

Delivered: Workshops to affiliate teams to roll out guidance and best practices for execution