In the new healthcare landscape where outcomes and holistic care are king – pharma brands are forced to rethink how they communicate their value to physicians.
Brands can no longer rely on reps alone or shouting their product messages the loudest – the true differentiator has become how brands supplement their treatment with multichannel content, services and experiences that support physician and patient goals.
DRG Digital helps you make smarter decisions about how to reach, engage and motivate physicians through our customer data, analytics and experts.
We have coverage and expertise in 25+ specialties and 29 countries, and can answer the following questions for your brand:
Value of physician content marketing
Content and context
Channels and promotion
Continuous improvement