Patient Multichannel Engagement Research
Disease-level research and expertise to help you plan multichannel patient experiences that drive results
DRG Digital’s disease-specific research and experts help pharma brands:
- Be in the right channel, with the right content and message to educate patients and support treatment decisions
- Plan patient-first digital and website experiences
- Develop digital strategies that increase the effectiveness of offline media campaigns (e.g., TV ads, print)
- Identify the best opportunities for beyond the pill and value-added resources that support positive outcomes
Coverage for 50+ disease states
Insights founded on Cybercitizen Health® and ePharma Consumer® studies from Manhattan Research, a DRG Digital brand.
Our insights and analysts help you make better informed decisions for reaching and engaging specialist audiences, covering areas such as:
Our intelligence and analysts help you make better informed decisions for reaching and engaging patient audiences, covering areas such as:
Multichannel engagement
- Channel planning
- Customer experience
- Websites & content
- Video
- Mobile
- Social and influencers
- Search
- TV advertising → digital
- Adherence tools
- Patient support programs
- Much more
Emerging trends
- Challenges in the new healthcare ecosystem
- The digital patient journey
- Point of care dynamics
- Beyond the pill technologies
- Remote care and telehealth
- Sensors and health tracking
- New expectations from pharma
- Much more
Disease states (US):
Patient, Caregiver & Rx taker segments
- Acid Reflux
- Acne
- ADD/ADHD
- Age-related Macular Degeneration
- Allergies
- Angina
- Arthritis
- Osteoarthritis
- Rheumatoid arthritis (mild, moderate-severe)
- Psoriatic arthritis
- Parent to child with ankylosing spondylitis
- Parent to child with juvenile idiopathic arthritis
- Parent to child with plaque psoriasis
- Parent to child with Crohn's Disease
- Arrhythmia
- Asthma (mild, moderate-severe)
- Atrial Fibrillation
- Autism
- Atopic dermatitis
- Bipolar Disorder
- Cancer (diagnosed past 3 years)
- Breast Cancer
- Prostate Cancer
- Skin Cancer
- Chronic Pain
- Chronic Bronchitis
- Chronic kidney disease
- COPD
- Crohn's Disease
- Cystic Fibrosis
- Deep Vein Thrombosis
- Depression
- Diabetes (T1 & T2)
- Eczema (mild, moderate-severe)
- Emphysema
- Epilepsy
- Erectile Dysfunction
- Fibromyalgia
- Generalized Anxiety Disorder
- Glaucoma
- Gout
- Growth Hormone Deficiency
- Heart Attack past 3 years (ages 45+)
- Heart failure
- Heart Disease
- Hepatitis C
- High Cholesterol
- HIV or AIDS
- Insomnia or Sleep Disorder
- Irritable Bowel Syndrome
- Low testosterone
- Migraine
- Multiple Sclerosis
- Osteoporosis
- Organ transplant recipient
- Overactive Bladder or Urinary Incontinence
- Overweight or obese (Weight management or obesity for info seekers)
- Psoriasis (mild, moderate-severe)
- Stroke