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New look. Same commitment. Decision Resources Group becomes Clarivate. Read more here
Patient Digital Engagement

DRG Digital knows your patients’ digital journey and we can help you make better decisions about how to engage them and support outcomes.

Trusted partner to 40+ top global pharma companies

Insights from our Manhattan Research survey-based data and real-world marketing data brought to you by our expert analysts

Understanding the patient journey

  • Decision points and unmet needs
  • Motivations for interacting with pharma
  • Competitor landscape & best practices

How do I reach them (content and channels)?

  • Customer experience
  • Websites & content
  • Video
  • Mobile
  • Social
  • Email
  • Digital influencers
  • Search
  • TV → digital
  • Apps & adherence
  • Patient support programs

How do I know it’s working?

  • KPI Planning
  • Measuring the impact of digital activity on brand revenue
  • Optimizing investment of channels and content

Manhattan Research, a DRG Digital Brand, provides research and
customer insights to design multichannel experiences for your

50+ patient and caregiver audiences

  • T1 & 2 diabetes patients
  • Cancer patients
  • Rheumatoid arthritis patients
  • Multiple sclerosis patients
  • Heart disease patients
  • Alzheimer’s caregivers
  • Asthma patients
  • Hepatitis C patients
  • and many more

  • US
  • EU5
  • Custom capabilities in other markets

Request Physician Research