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Patient Digital Engagement

DRG Digital knows your patients’ digital journey and we can help you make better decisions about how to engage them and support outcomes.

Trusted partner to 40+ top global pharma companies

Insights from our Manhattan Research survey-based data and real-world marketing data brought to you by our expert analysts

Understanding the patient journey

  • Decision points and unmet needs
  • Motivations for interacting with pharma
  • Competitor landscape & best practices

How do I reach them (content and channels)?

  • Customer experience
  • Websites & content
  • Video
  • Mobile
  • Social
  • Email
  • Digital influencers
  • Search
  • TV → digital
  • Apps & adherence
  • Patient support programs

How do I know it’s working?

  • KPI Planning
  • Measuring the impact of digital activity on brand revenue
  • Optimizing investment of channels and content

Manhattan Research, a DRG Digital Brand, provides research and
customer insights to design multichannel experiences for your
patients

50+ patient and caregiver audiences

  • T1 & 2 diabetes patients
  • Cancer patients
  • Rheumatoid arthritis patients
  • Multiple sclerosis patients
  • Heart disease patients
  • Alzheimer’s caregivers
  • Asthma patients
  • Hepatitis C patients
  • and many more

  • US
  • EU5
  • Custom capabilities in other markets

Request Physician Research