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Oncology Patient Journey Mapping

Mapping the oncology patient journey is increasingly complex – with a myriad of clinical, financial, lifestyle, and customer experience factors influencing treatment decisions and pathways.

DRG simplifies this process by providing you with end-to-end data, research and experts for every component and stakeholder in the oncology patient journey.

We can provide quick, off-the-shelf research or data pulls on a single aspect of the oncology patient journey….

....to building a complete, integrated oncology patient journey for your unique needs.



Sample Oncology Patient Journey Questions We Can Answer:

Oncology Patients and Caregivers | Providers | Payers and IDNs

Drive Awareness and Recognition

  • What are the best-fit oncology segments for your planning?
  • What are their demographics and socioeconomics?
  • What and where are your oncology patients researching?


Understand and Support Diagnosis

  • Where are oncology patients diagnosed and what are the referral patterns?
  • What concerns and emotions are expressed at diagnosis?
  • What are the payer diagnosis requirements?


Influence Treatment Choice

  • What treatment options are presented? What factors influence decisions?
  • How involved are oncology patients in treatment decisions? How educated are they on options?
  • What are oncology patient concerns around side effects, cost, lifestyle changes and other issues?


Increase Your Brand Selection and Access

  • What is the impact of access and out of pocket expenses on oncology treatment decisions?
  • What are patients’ attitudes towards specific oncology treatments? How do patients share brand experiences?
  • What are payer preferred brands and management trends?


Mitigate Switching and Support Compliance

  • What’s influencing switching and compliance? Where are there gaps?
  • What are patient challenges with treatment and what support do they need?
  • How is cost, care setting, transportation and other issues impacting treatment management?
  • What beyond the pill resources influence payers’ formulary decisions?


Get the data you're missing

DRG’s Oncology Patient Journey Suite


Patients and Caregivers


Payers and IDNs





Customer Experience


Research & Reports

Custom Analytics

Consulting & Managed Services





Social / digital


Primary market research


Data scientists

Market / commercialization experts

Therapeutic experts


Digital experts