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Multichannel Stakeholder Engagement
DRG’s comprehensive understanding of the healthcare customer experience empowers healthcare brands to effectively connect with key stakeholders when and where it matters most. We help brands develop impactful, hyper-targeted multichannel engagement strategies driven by an understanding of customer perceptions, needs and behaviors.

Engage Customers and Drive Commercial Success

Identify and prioritize customers
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Understand customer behavior and experiences
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Influence customers to maximize engagement
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Monitor and measure performance
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Identify and prioritize customers
HCP Segmentation and Targeting
Build customized targeting strategies to reach the specialists that matter most to your brand.

Patient Profiling and Cohort Design
Map patient personas for more effective media planning, based on data-driven analysis of patient preferences, perceptions and behaviors.

KOL Identification
Identify Key Opinion Leaders and influencers most relevant to your brand, based on real-world prescribing habits and their social influence both online and offline.

Media and Programmatic Targeting
Precisely target ads to relevant HCP audiences based on their Rx behaviors, patient characteristics and multichannel preferences.

UNDERSTAND CUSTOMER BEHAVIOR AND EXPERIENCES
Patient Treatment and Emotional Journey Mapping
Map out needs, treatment behavior and channel preferences to identify intervention points across the patient journey and develop effective multichannel engagement strategies.

Patient Unmet Needs
Map patients’ clinical behavior, attitudes and preferences across each stage of the treatment journey to identify unmet needs.

Patient Switching and Adherence Analysis
Uncover patterns in switching and nonadherence; identify perceptions and motivations underpinning these behaviors to keep patients on treatment and improve outcomes.

Channel and Content Preferences
Understand patient and physician online and offline channel preferences for informational, educational and support needs.

Influence customers to maximize engagement
Multichannel Marketing Model Design
Develop a strategic multichannel engagement blueprint to maximize ROI for your brand based on customer attitudes preferences and behaviors.

Channel, Content and Service Prioritization
Segment HCPs into clusters or personas leveraging insights on use of digital devices, channels, content and services, preferences around promotional and educational interactions and map out optimal channel mix for engagement for each cluster.

Content Strategy and Execution Planning
Develop a customized HCP engagement model for each HCP cluster, incorporating recommendations on preferred content and the timing, frequency and tonality of engagement across preferred channels into the brand plan.

Landscape and Competitive Insights
Map the digital competitive landscape and identify best practices and whitespace opportunities for increased engagement by analyzing competitor content and multichannel outreach strategies.

Digital Maturity and User Experience Index
Benchmark your brands’ digital presence against competitors using DRG’s proprietary Digital Maturity Index; identify opportunities to maximize the impact of your digital engagement efforts.

Monitor and measure performance
KPI Measurement and Planning
Develop a multichannel KPI framework to accurately measure brand programs and establish a single source of truth for tracking marketing performance.

Brand Perception Measurement
Track consumer awareness, sentiment and brand associations; identify drivers to inform actionable messaging plans.

Campaign Effectiveness & ROI
Track campaign engagement and benchmark against best-in-class campaigns; understand effectiveness of spend and impact on brand perception.

Media and Programmatic ROI Analytics
Quantify the impact on Rx behavior from online display media and programmatic campaigns to identify the content and publishers that generate the greatest ROI.

Benchmarking
Establish a baseline for measuring multichannel initiatives based on average industry performance to provide context for current programs and demonstrate success.

Engage Customers and Drive Commercial Success

Identify and prioritize customers
Learn More

Understand customer behavior and experiences
Learn More

Influence customers to maximize engagement
Learn More

Monitor and measure performance
Learn More

Actionable Insights Powered by Data
  • Claims Covering ~300m U.S. lives
  • Affiliations Data
  • Social Voice-of-the-Patient

DRG Real-world Data

  • Disease Market Intelligence
  • Epidemiology
  • Formulary

MARKET & ACCESS DATA
  • Disease Market Intelligence
  • Epidemiology
  • Formulary

  • Website and App Performance
  • Clickstream
  • Online Search Behavior

DIGITAL Data

  • Online & Offline Consumer
  • Media Consumption
  • Client Data

Third-party Data Assets
  • Online & Offline Consumer
  • Media Consumption
  • Client Data

  • 10K+ patient interviews in 50+ disease areas and 5 countries
  • 6K+ physician interviews in 25 specialties and 29 countries

Customer BEHAVIOR DATA

Want to learn more?
Talk to an expert about how DRG can help drive commercial success for your brand.