Medtech teams must navigate a fast-changing business environment in managing products, factoring in M&A activity, challenging pricing and purchasing conditions, mounting regulatory hurdles, and evolving customer dynamics.
Complicating matters, medtech market data can be particularly murky and tough to validate.
Our data and market experts take out the guesswork, so you can focus on maximizing device return and increasing patient access:
Increase confidence
in market models with accurate data and transparent methodologies
Maximize portfolio value
with expert guidance throughout the planning cycle
Edge out competitors
by staying on top of the latest market updates and emerging trends
Save time
with on-demand intelligence and prompt, customized follow up
What our clients say
"From an accuracy standpoint, DRG delivers superior results, and it’s not a ‘one-and-done’ solution -- they continue to monitor and refine their services. With some other vendors we’ve used, they just don’t seem to be making strides towards improvements or working hard for our business."
Strategy and Competitive Intelligence Leader
Top 20 Medical Device Company
How we help
1
Brand and price tracking
Track brand performance, pricing and competitor activity in real-time
- On-demand market shares, unit sales, procedure volumes, and device usage penetration
- Market share and detailed pricing analysis at the SKU level in the U.S.
- Largest hospital purchase order coverage in the industry (40% U.S. coverage), married with proprietary SKU catalogue
2
Competitive intelligence
Find white space and opportunities to edge out competitors in tough markets
- Real-time competitor monitoring for brand share, pricing, and other market metrics
- Quantitative and qualitative assessments of competitor strategies for pipeline and iteration planning, commercialization, targeting, contracting, evidence generation and messaging, and multichannel marketing
- Multiple capabilities based on need including on-demand data, custom market research, and real-world data analysis
3
Performance measurement
Optimize brand activity by understanding what’s driving success
- Portfolio, product, account-level, and marketing program performance
- KPI and benchmark setting
- Commercials strategists provide recommendations for optimizing performance based on what’s working and not working
4
Geographic expansion
Prioritize best-fit regions to maximize portfolio growth
- 10-year forecasts and market potential across 50+ countries and 80+ device markets
- Competitive landscape and stakeholder receptivity across key regions
- On-going monitoring of market dynamics, including healthcare policy changes, at national and local levels
- Strategic recommendations for prioritizing and sequencing launches in the best-fit regions to drive brand growth
5
Obsolescence evaluation
Maximize portfolio revenue by optimizing your portfolio product launches and sunsetting
- Robust assessment of portfolio, current and future competitors, and emerging market trends
- Direction for optimal product launch and sunsetting timing and sequencing
- Deep therapeutic knowledge, device expertise and on-demand market overviews differentiate us from other vendors – we’re already up to speed on your markets
How can we support your product lifecycle management?
Data and services
Our integrated data repository underpins all of our solutions
DRG Integrated Data Repository
- Linking and integration capabilities for a comprehensive market view
- Largest volume of patients and hospitals covered in the industry
- Expansive coverage for geographies and insurance types
- Fastest, freshest market data available
Claims
- Visibility into 300+ million patients (over 3 years)
- 2+ million healthcare providers
- 98% of 750 U.S. payers, real-time insight into market changes
- Submitted claims (837s) and remittance (835s)
- Hospitals, physician offices, ASCs, pharmacies long-term care, and nursing
facilities
Purchase order data
- 1,900 hospitals and ASCs
- 3,000 U.S. manufacturers
- 2+ million U.S. SKUs
- SKUs mapped to device categories
Purchase order data
- 100+ million patients
- Visibility into 300+ million patients (over 3 years)
- 90 million patients with overlapping EHRs and medical / pharmacy claims
- Diagnoses, diagnostic tests, assessments, vaccines, vitals, Rx
Encounter level hospital device usage
- U.S.: 6,800 hospitals, 2+ million providers
- Complete hospital claims and ASC data coverage directly from CMS
- Europe: 12,000 hospitals, 22 countries covered, facility-level data
- Global: Research-driven understanding of volumes and brand usage
Healthcare provider affiliation directory
- 6.5+ million affiliations
- Affiliations among 3,200 health systems and 2+ million HCPs
On demand market overview
- 50 countries
- 12 therapeutic areas
- 80 device markets
Full spectrum of commercialization intelligence solutions:
From data and insights to putting strategy in action
Data
- Claims
- Electronic health records
- Purchase order data
- Encounter-level hospital device usage data
- Social intelligence
- Epidemiology
Custom analytics & advisory
- Real-world evidence
- Market research
- Custom data analysis
- Advisory and consulting
Learning
- Therapy area training
- Process document creation and training
- Interactive market briefs for executives
Why we're different
Data accuracy and diversity
The scale and depth of our patient claims, hospital purchase order and device usage data sets ensures that clients always have the most up-to-date and comprehensive market and customer intelligence driving key planning decisions.
Sean Messenger
Cardiovascular Expert
Decision Resources Group
Market expertise and advanced methodologies
Our team brings a wealth of deep market expertise across device areas and countries. For example, you need that grounding to map between procedure codes and device or disease categories, as well as to add context to the trends we’re seeing in the data.
Beyond the quality of our data sets, that’s really what sets us apart – we know these markets inside and out. Having a team of therapeutic experts, consultants, and data scientists who are transparent about the methodologies they’re deploying gives our clients confidence to act on the intelligence we’re providing.
April Chan-Tsui
Orthopedics Expert
Decision Resources Group
Collaborative partnerships
Our clients view us as true partners and extensions of their teams, not just as a data vendor who delivers solutions without support. We strive to truly understand our client’s business challenges and objectives so that we can assist with answering business questions quickly, create awareness around major shifts in the market, and provide proactive recommendations. We can only thrive as a company if we are helping our clients succeed.
Chris Leonard
Client Engagement Specialist
Decision Resources Group
Get started
Talk to us about your product lifecycle management challenges
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