With many more levers available and a myriad of emerging trends to consider, launch planning is more complex than ever.
Our data and experts make launch decisions easier for you, so you can focus on getting the right devices to the right patients:
shifting stakeholder and market dynamics
the right stakeholders with the right message at the right time and place
with advanced methodologies that uncover opportunities your peers are missing
in your launch decisions with accurate data and experienced consultants
"With DRG, we know where the data comes from and we know you have multiple sources to triangulate the data and information you’re sharing. With other vendors, what we get is not as specific or transparent."
Marketing Analytics Leader
Diagnostic Imaging Solutions Company
1
Identify opportunities to influence device choice and drive positive health outcomes
2
Increase ROI by focusing on customer groups and activities that will move the needle
3
Set up commercial teams for success with the accounts and stakeholders influencing brand uptake
4
Find the influential KOLs that your peers may be missing
5
Stand out in the market with differentiated, data-driven messages that resonate with key stakeholders
6
Enhance customer experience and increase engagement with innovative marketing approaches
How can we support your launch strategy?
Our integrated data repository underpins all of our solutions
Full spectrum of commercialization intelligence solutions:
From data and insights to putting strategy in action
The scale and depth of our patient claims, hospital purchase order and device usage data sets ensures that clients always have the most up-to-date and comprehensive market and customer intelligence driving launch planning decisions.
Sean Messenger
Cardiovascular Expert
Decision Resources Group
Our multi-disciplinary team brings deep experience supporting successful launches and guiding innovative campaigns. Our medtech clients enjoy access to our launch consultants, market experts, data scientists, digital strategists, health economists, medical writers, systematic reviewers, designers, and trainers.
They also benefit from our proprietary methodologies for patient journey mapping, account targeting, and value proposition development, enabling clients to uncover opportunities and strategies for commercial success in a fast-changing marketplace.
Andrew Lee
Vice President, Medtech Solutions
Decision Resources Group
When you work with us, you’re bringing on a true partner that will work closely with your team to realize a successful commercial launch - our expert analysts, consultants and data scientists will be there for them every step of the process.
Chandni Park
Commercial Director, Medtech
Decision Resources Group
Talk to us about your launch planning challenges