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The device launch playbook is transforming. The commercial environment is being upended by market disruptions, including emerging innovation models, mounting access and regulatory hurdles, healthcare delivery transformation, and tech- and data-enabled care and stakeholder engagement.

With many more levers available and a myriad of emerging trends to consider, launch planning is more complex than ever.

Our data and experts make launch decisions easier for you, so you can focus on getting the right devices to the right patients:

Understand

shifting stakeholder and market dynamics

Engage

the right stakeholders with the right message at the right time and place

Edge out competitors

with advanced methodologies that uncover opportunities your peers are missing

Increase confidence

in your launch decisions with accurate data and experienced consultants

What our clients say

"With DRG, we know where the data comes from and we know you have multiple sources to triangulate the data and information you’re sharing. With other vendors, what we get is not as specific or transparent."

Marketing Analytics Leader

Diagnostic Imaging Solutions Company

How we help

1

Patient segmentation and journey mapping

Identify opportunities to influence device choice and drive positive health outcomes

  • Integrated analysis provides a comprehensive view of the clinical, financial, attitudinal, and informational aspects of the journey – covering the “what” and “why” of key events
  • Leverages diverse data sets for a holistic view of disease progression and physician interactions, including claims and EHR, primary market research and social intelligence
  • Visibility into 300+ million patients (over 3 years), with the ability to link multiple aspects of the patient care experience

View our patient journey solutions

2

Sales and distribution strategy

Increase ROI by focusing on customer groups and activities that will move the needle

  • Our team of consultants, data scientists, and market experts help you build a commercial strategy covering:
    • Key stakeholder engagement: Providers, payers, patients and KOLs
    • Value story generation and communication
    • Data and evidence generation
    • Market performance optimization

3

Account segmentation and targeting

Set up commercial teams for success with the accounts and stakeholders influencing brand uptake

  • Our advanced methodology identifies and profiles the right mix of accounts and clinical and non-clinical stakeholders in an increasingly complex purchasing landscape
  • Leverages diverse data sets to build on traditional volume-based analyses with true patient reach, influence mapping, affiliations, referral patterns, reimbursement trends, and more
  • Segmentation analysis identifies customer needs, beliefs, behaviors, and value drivers to build personas and inform engagement strategies
  • Our vast hospital data set ensures you have a fresh, comprehensive view of the market:
    • United States: 6,800 hospitals, 2+ million providers, complete hospital claims and ASC data coverage directly from CMS
    • Europe: 12,000 hospitals, 22 countries covered, facility-level data
  • Visibility into 300+ million patients (over 3 years), with the ability to link multiple aspects of the patient care experience

View account segmentation and targeting playbook

4

KOL identification and profiling

Find the influential KOLs that your peers may be missing

  • Multi-pronged approach to identification:
    • Integrated network influence, digital and social influence, and peer-to-peer status
  • Rankings and profiles for top performing KOLs, including by use case (national, rising star, regional, digital)
  • Recommendations that consider KOL type, rank, alignment to client priorities, and affiliations

5

Value proposition and messaging

Stand out in the market with differentiated, data-driven messages that resonate with key stakeholders

  • Evidenced-based messages and content tailored by stakeholder type and geography
  • Informed by our in-depth research and analysis into your customers - their needs, beliefs, behaviors, and value drivers
  • Comprehensive solutions span landscape assessment, evidence generation, value story development, message and collateral creation, and multichannel strategy

6

Multichannel marketing

Enhance customer experience and increase engagement with innovative marketing approaches

  • Provider and patient online and offline channel and content behavior and preferences for information, educational and service needs
  • Digital competitive landscape and digital maturity index to benchmark against peers and uncover market white space
  • Content strategy and execution planning
  • KPI planning, benchmarking, and marketing effectiveness

View our multichannel marketing solutions

How can we support your launch strategy?

Data and services

Our integrated data repository underpins all of our solutions

DRG Integrated Data Repository
  • Linking and integration capabilities for a comprehensive market view
  • Largest volume of patients and hospitals covered in the industry
  • Expansive coverage for geographies and insurance types
  • Fastest, freshest market data available


Claims

  • Visibility into 300+ million patients (over 3 years)
  • 2+ million healthcare providers
  • 98% of 750 U.S. payers, real-time insight into market changes
  • Submitted claims (837s) and remittance (835s)
  • Hospitals, physician offices, ASCs, pharmacies long-term care, and nursing
    facilities


Purchase order data

  • 1,900 hospitals and ASCs
  • 3,000 U.S. manufacturers
  • 2+ million U.S. SKUs
  • SKUs mapped to device categories


Electronic health records

  • Visibility into 100+ million patients (over 3 years)
  • 90 million patients with overlapping EHRs and medical / pharmacy claims
  • Diagnoses, diagnostic tests, assessments, vaccines, vitals, Rx


Encounter level hospital device usage

  • U.S.: 6,800 hospitals, 2+ million providers
  • Complete hospital claims and ASC data coverage directly from CMS
  • Europe: 12,000 hospitals, 22 countries covered, facility-level data
  • Global: Research-driven understanding of volumes and brand usage


Healthcare provider affiliation directory

  • 6.5+ million affiliations
  • Affiliations among 3,200 health systems and 2+ million HCPs


On demand market overview

  • 50 countries
  • 12 therapeutic areas
  • 80 device markets


Full spectrum of commercialization intelligence solutions:

From data and insights to putting strategy in action

Data

Learn more

Data

  • Claims
  • Electronic health records
  • Epidemiology
  • Healthcare organization affiliation directory
  • Lives data

Custom analytics & advisory

Learn more

Custom analytics & advisory

  • Real-world evidence
  • Market research
  • Custom data analysis
  • Advisory and consulting

Learning

Learn more

Learning

  • Therapy area training
  • Sales education
  • Value dossiers and slides
  • Communication tool kits
  • Detail aids

Global coverage across 80+ device markets and 50+ countries

Why we're different

Data accuracy and diversity

The scale and depth of our patient claims, hospital purchase order and device usage data sets ensures that clients always have the most up-to-date and comprehensive market and customer intelligence driving launch planning decisions.

Sean Messenger

Cardiovascular Expert

Decision Resources Group

Launch expertise and innovative methodologies

Our multi-disciplinary team brings deep experience supporting successful launches and guiding innovative campaigns. Our medtech clients enjoy access to our launch consultants, market experts, data scientists, digital strategists, health economists, medical writers, systematic reviewers, designers, and trainers.

They also benefit from our proprietary methodologies for patient journey mapping, account targeting, and value proposition development, enabling clients to uncover opportunities and strategies for commercial success in a fast-changing marketplace.

Andrew Lee

Vice President, Medtech Solutions

Decision Resources Group

Collaborative partnerships

When you work with us, you’re bringing on a true partner that will work closely with your team to realize a successful commercial launch - our expert analysts, consultants and data scientists will be there for them every step of the process.

Chandni Park

Commercial Director, Medtech

Decision Resources Group

Resources

...

eBook and Webinar

Medtech Account Segmentation and Targeting Best Practices

View now

...

eLearning Module

5 Macrotrends Changing the Way Medtech Does Business

View now

...

Infographic

The Growing Prevalence of Clinically Integrated Networks

View now

Get started

Talk to us about your launch planning challenges

Related solutions

DRG data and experts support client decisions across the commercialization spectrum

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Market Access

Product Lifecycle Management

Medtech Overview