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Map customer influence; plan account targets; optimize field tactics for maximum pull-through

Never again question whether you are gaining maximum uptake for your product. With DRG’s Commercial Solutions, you will receive the most up-to-date data and insights about your customers, ensuring you will build effective sales and marketing strategies and brand loyalty.


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Commercial Targeting

Know exactly how to align your sales and marketing teams in order to maximize opportunities for growth:

  • Detailed insight on the number of procedures and the top physicians performing your procedure by facility
  • Understand where the best opportunities lie using in-depth analysis on ACOs, IDNs, market overview data
  • Gain insight on the best targeting strategies based on varying health systems

Value Generation and Communication

Be ready to effectively communicate the value of your device as healthcare trends continue to shift towards full product transparency:

  • Identify and build the economic value proposition that will resonate most strongly in the market
  • Prepare your sales team to tell a creative and powerful story in order to negotiate value effectively
  • Maximize access through innovative pricing and contracting

Digital Multichannel Strategy

Leverage DRG’s best-in-class digital insight research and social intelligence data to ensure your marketing strategies are hitting the mark:

  • Gauge your target physicians’ level of awareness and usage of your product
  • Understand your marketing team’s level of effectiveness and apply lessons learned to build your brand

Procedure Tracking

Gain a full picture of the opportunities and challenges of your procedure of interest by site of service in the US and Europe:

  • Track specific procedure groups and analyze growth trends
  • Review the distribution of procedures and growth rate variations by site of service


Consulting Services:
Commercial Strategy

  • Launch & commercial strategy
  • Brand strategy & tactical development
  • Competitive strategy & simulation

HEOR and Value Messaging

  • Value-based generation & communication
  • Budget impact models
  • Objection handlers

Real-world Data Analytics

  • Key Opinion Leader identification and mapping
  • Sales performance data integration with claims

Digital Multichannel Strategy

  • Physician and patient sentiment
  • Media, channel and content strategy
  • Digital ecosystem mapping

Learning Services

  • Account Manager Training
  • Custom eLearning Modules
  • Custom learning workshops

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Commercial Operations

Digital Marketing

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