As such, medtech commercial teams are evolving which stakeholders to focus on and how to best engage them. Companies need a more comprehensive account targeting approach, going beyond just procedural volumes to also include affiliations, true patient reach, influence mapping, referral patterns, and more. They must go further than communicating on just product features, and incorporate data-driven value messages highlighting economic and patient outcomes, tailored to a complex mix of stakeholders across multiple communication channels.
Our data and experts make this commercial evolution easier for you, so you can focus on building better relationships with your stakeholders:
the right data for comprehensive targeting
the best-fit accounts and stakeholder mix
field reps with accurate account intel and powerful communications
the right stakeholders with the right message at the right time and place
"DRG's data has affected sales planning and territory alignment meaningfully in the form of better-informed segmentation, targeting, metrics, and territory sizing … our ability to track market share at a granular level is markedly improved. Data was also able to be integrated with other internal data to maximize its impact and reliability."
Vice President, Strategy
Leading Medical Device Company
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Set up commercial teams for success with the accounts and stakeholders influencing brand uptake
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Allocate resources towards accounts based on their opportunity potential
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Find the influential KOLs that your peers may be missing
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Ensure your sales teams use targeting intel with solutions that fit into their workflow
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Win key accounts with effective communication and negotiation
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Enhance customer experience and increase engagement with innovative marketing approaches
How can we support your commercial strategy?
Our integrated data repository underpins all of our solutions
Full spectrum of commercialization intelligence solutions:
From data and insights to putting strategy in action
Our real world data repository features the largest set of hospital data assets on the market, including complete hospital claims and ASC data coverage directly from CMS, to give our clients a comprehensive view of provider, facility and network influences at a national level.
Adrienne Lovink
Partner, Medtech Consulting and Analytics
Decision Resources Group
Mapping healthcare data sets and finding the right answers is really hard – you need to have an intimate understanding of the data sets, therapeutic area, market context, and reimbursement dynamics. For example, in logging a procedure like FESS with balloons, physicians may under report balloon codes as they are not reimbursed separately. Not accounting for this could throw off your targeting efforts.
DRG simplifies the targeting process for our clients – we have the right experts to take care of the vetting and analysis, so you can worry less about data headaches and focus more on helping your sales team achieve success.
Ed Park
Commercialization Expert, Medtech
Decision Resources Group
No matter your point in the commercial evolution journey - whether you are cold-calling to fostering your most important relationships - we have solutions to meet you where you are.
And while other vendors may offer piecemeal fixes, we pride ourselves on providing end-to-end commercial effectiveness solutions, from data acquisition to customer engagement models driven by focused analytics.
Andrew Lee
Vice President, Medtech Solutions
Decision Resources Group
Talk to us about your commercial challenges