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Your markets profiled; Your competition marked; Your strategy set; All with one partner

DRG’s product and business management solutions provide a complete view of the market and competitive landscape in order to inform business decisions across the product lifecycle. Leveraging real-world data with in-depth analysis, our team of medtech experts will work directly with you to help you maximize opportunity and mitigate risk for optimum product management.

 

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Market Forecasting, Trends, and Insights

Our Medtech research and reports provide a complete view of your market of interest, allowing you to build your short- and long-term strategies with confidence, including:

  • Market size and potential
  • The geographies driving the biggest growth
  • Device segment forecasting
  • Novel treatment adoption and the factors driving/constraining growth
  • Insight into market readiness for innovative devices

Brand and Price Tracking

Make effective investment, marketing, pricing, and production decisions about your specific products with frequently updated market metrics and competitive price tracking:

  • Market share overviews
  • Changes to your market share
  • Competitive pricing tracking and strategies
  • Product pricing and SKU performance analysis

Competitive Intelligence

Know exactly how your competitors are performing, and where your product fits into the landscape:

  • Competitive landscape overview
  • Factors contributing to a shifting/evolving landscape
  • Factors that differentiate market competitors from one another

Patient Insights

Utilize our best-in-class patient journey and cost burden data to ensure you are aligning your sales team towards the most abundant opportunities:

  • Patient population insights and growth opportunities
  • Digital search behaviors of patients looking for your product
  • Social listening around patient feedback on your product

ADDITIONAL SERVICES

Consulting Services:
New Product Planning

  • Product & portfolio strategy
  • Opportunity & landscape assessment
  • Forecasting
  • Business Development
  • Patient Journey

Consulting Services:
Commercial Strategy

  • Launch & commercial strategy
  • Brand strategy & tactical development
  • Competitive strategy & simulation

Real-world Data Analytics

  • Market sizing and segmentation
  • Patient Journey/buying process
  • Patient cost burden mapping

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WHO WE SUPPORT

Product Manager

Marketing Manager

Competitive Intelligence

Business Intelligence

Market Intelligence

BU Leader

Country Manager

Strategy

R&D

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