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Marketing Effectiveness

DRG Digital’s marketing analytics and data integration solutions enable you to plan, measure and drive results more effectively.

We can answer your questions such as:

  • What are the right KPIs you should set and measure against for your campaign and brand?
  • Are your campaigns and messaging effective? What steps should you take to improve?
  • What is the return on your digital marketing channels, and how should you optimize digital and offline spend?
  • How can you integrate your multiple marketing and customer data sources for a more holistic view of performance?

Our marketing analytics capabilities include:

Segmentation and Target Identification
We leverage our proprietary Physician, Patient, Epidemiology and Real-World Evidence data to provide high-acuity audience segmentations and targeting strategies tailored to your customer’s needs and preferences

KPI
Planning
We leverage our customer channel and message preference data and marketing expertise to set KPIs aligned to your brand’s objectives

360°
Marketing Mix
Our Patient and Physician channel preference data enables you to make optimal channel and spend allocations

Digital Campaign Measurement and Analysis
We combine our healthcare and analytics expertise to provide objective, third party analysis and drive campaign-specific effectiveness

Multichannel Analysis and ROI
We give you actionable cross-channel insights and recommendations to validate your channel strategy and increase the impact of your overall marketing efforts

Cross-Channel Data Integration
We are healthcare data experts who can make sense of the overwhelming amount of marketing data at your fingertips