Research teams need to obtain faster and more timely answers to their business questions. Because of evolving market dynamics, it is increasingly essential that pharmas get their forecasting right, whether for a broad therapy area or a sub-population of patients. However, most research methods have limitations that can result in inaccurate forecasts -- with costly repercussions.
Decision Resources Group’s data scientists and epidemiologists combine epidemiology with real-world data, helping pharma teams gain a deep understanding of a disease population for more accurate forecasting and greater confidence in planning commercial investments.
By fusing multiple data sources, true market opportunity is revealed, sales force teams are optimized, and commercial effectiveness is enabled:
"Working with the DRG team showed me the power of linking claims with EHR for sizing and understanding patient populations and the impact on your business decisions – that was a lightbulb moment for me. I really value that partnership of being able to call up my DRG specialist to brainstorm how to use this integrated data to tackle our most challenging questions."
Epidemiology lead at pharma company