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Current Treatment: Physician Insights

Uncover the ‘why’ behind treatment pathways and brand usage with in-depth coverage of physician perceptions on disease management

  • Understand the current medical practice landscape for a disease and how physicians treat and prescribe
  • Analyze your brand’s performance from the physician perspective to improve or defend your competitive position
  • Evaluate the factors or obstacles that drive treatment selection
  • Create influential messaging for physicians by identifying brand differentiators and understanding what motivates prescribing behaviors

 

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Methodology

  • Primary market research with 100 U.S. or 250 EU5 physician specialists
  • Key patient characteristics, such as disease severity, genotypes, and biomarker status