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Treatment Algorithms: Claims Data Analysis

Identify opportunities to increase brand share with visibility into brand usage by line of therapy with Real World Data

  • Accurately assess your source of business
  • Evaluate your brand share and that of your competitors
  • Quantify areas of opportunity at different stages of the treatment algorithm

 

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“The growing accessibility of healthcare RWD has opened up previously unimaginable resources for uncovering pharmaceutical market dynamics.RWD has the potential to boost brand performance, fine-tune commercial strategy, tease out subtle market nuances, and unlock hidden opportunities.”

Mladen Tomich

Executive Director, Product Strategy

Methodology

  • Longitudinal, patient-level claims data
  • U.S. data, covering ~30 million lives, including Medicare supplemental and commercially insured populations
  • Analysis of claims queries covering newly diagnosed patients, recently treated patients, persistency, and compliance