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Unmet Need

Identify areas of unmet need and direct your clinical development strategy to the areas with the greatest opportunity

  • Evaluate clinical and non-clinical attributes that influence treatment decisions, based on physician weightings
  • Identify the greatest unmet needs by assessing current drug performance against treatment drivers
  • Analyze market scenario simulations for different sets of target product profiles

 

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Methodology

  • Based on surveys of US and European physicians
  • Conjoint analysis depicts how physicians make decisions based on actual behavior rather than opinion