Prioritize channels and content to maximize engagement with your key patient audience. Key questions:
- What are patients’ biggest health related concerns? What actions do they take to manage their health?
- What types of information sources and content are consumers using along different stages of their patient journey? How different types of content and channels impact their decision making?
- What patient resources and information do patients need to support their health decision making?
- Which digital tactics and DTC advertising are patients receptive to and drive behavior?
- What triggers specific treatment requests and what is driving treatment switching?
- What digital technologies do patients use to manage their health? What tactics can increase medication adherence?