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New look. Same commitment. Decision Resources Group becomes Clarivate. Read more here

Account Segmentation and Engagement

Account segmentation is the foundation of an account engagement strategy, which enables targeting, positioning, and resource allocation to ensure each account is engaged based on its unique opportunity. A thorough and context-rich perspective of each account is essential to maximizing the opportunity for each account, while optimizing team and resource deployment across key customer groups.



DRG people's page John Jagar

John Jaeger

Partner, DRG Consulting
DRG people's page - John Stahl

John Stahl

Partner, DRG Consulting

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