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Account Segmentation and Engagement

Account segmentation is the foundation of an account engagement strategy, which enables targeting, positioning, and resource allocation to ensure each account is engaged based on its unique opportunity. A thorough and context-rich perspective of each account is essential to maximizing the opportunity for each account, while optimizing team and resource deployment across key customer groups.

 

 

Brian Corvino

Executive Vice President, Strategic Client Engagement, Managing Partner DRG Consulting

Want to see more? Discover the rest of the Consulting Team here.