DRG uses cookies to improve your experience on this website. Some of the cookies we use are essential for parts of the website to operate. Please be aware that if you continue without changing your cookie settings, you consent to this. For more information on our use of cookies, please review our cookie policy.

New look. Same commitment. Decision Resources Group becomes Clarivate. Read more here

Commercial and Brand Strategy

We partner with our clients throughout the entire process of developing commercial and brand strategy to ensure success and driving results.


Initially, we assist in the development of a detailed picture of the commercial landscape using customer insights and in-house real-world data.


Finally, we will collaborate with clients to leverage those insights to develop a strategic insight map which synthesizes customer insights to develop a comprehensive commercial strategy that encompasses product positioning, pricing & contracting strategy, and segmentation and targeting of key stakeholders across the healthcare value chain.


David Eckford Consultant Decision Resources Group

David Eckford

Partner, DRG Consulting
DRG people's page John Jagar

John Jaeger

Partner, DRG Consulting
DRG people's page - John Stahl

John Stahl

Partner, DRG Consulting

Want to see more? Discover the rest of the Consulting Team here.