ePharma Physician® research, insights and advisory services helps pharma:
- Increase rep effectiveness by understanding how physicians want to interact with reps and what impacts prescribing
- Align multichannel planning and budget to physician behaviors, content and service needs, and influences
- Prioritize beyond the pill services by uptake and prescribing influence
- Benchmark how physicians rate their digital initiatives vs. competitors
Our analysts provide brands answers to questions such as:
- What information and services from pharma will create the strongest digital engagements with physicians?
- Which pharma tools and resources are critical to help physicians achieve their practice's key care metrics and goals?
- Which pharma companies provide the best-in-class digital offerings to support physicians' various resource needs?
- What is the level of HCP demand and impact for personalized website experiences?
- How can sales reps utilize in-person meetings to move the needle on HCP multichannel engagement?
- How widespread is physician adoption of pharma remote detailing programs, and in which clinical scenarios do HCPs turn to these services?