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Elevate Your Patient-Centric Business Strategies with a Modern Patient Journey Methodology

The patient journey is complex, but it doesn’t have to be complicated.

At DRG, we know how important patient-centric data is to your business’s success in the market. That’s why we have modernized the patient journey – to fill in the gaps left by traditional patient data methodologies and help you tackle your toughest market challenges. Our breakthrough approach combines integrated data with analytical expertise and industry knowledge, providing you with unparalleled insights into a range of key stakeholders and illuminating critical decision-making touchpoints.

In this in-depth resource, you will learn how two industry-leading pharmaceutical companies used our unique data assets and patient journey analyses to master the patient journey, leading to more effective business strategies, better patient-centric solutions, and increased market positions.

This industry white paper delivers:

  • Practical examples of the patient journey in action.
  • Details on all components of the patient journey including the patient’s disease experience, financial impact, and digital engagement.
  • Opportunities to influence patient decision-making and physician impact.
  • Insights into how digital data and social media influence patient decision-making.
  • Use cases demonstrating how to use real-world data to gain a deeper understanding of key stakeholders along the patient journey.