Digital Payer Insights
As physician prescribing autonomy wanes, payers and other formulary decision makers have become key stakeholders for life sciences companies. Organizational customer segments are highly reliant on digital channels for decision support information and service surrounding digital payer insights, prompting companies to develop their B2B digital capabilities to engage this set.
Our study of formulary decision makers who sit on P&T committees within MCOs, PBMs, and hospitals, helps customers develop data-driven multichannel approaches for influencing formulary and pre-authorization decisions. This can include tech-enabled account reps and self-serve online content and services.