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Digital Patient Insights

Our consumer studies, formally under the Manhattan Research brand, cover 6 countries and more than 60 indications. Clients use this research to understand digital patient behavior and needs along their audience's treatment journey, meet them with the right content and support in the right places, and plan for patient-centric solutions to drive outcomes.

 

A New Era of Customer Engagement for Life Sciences: Adapting Marketing Innovation to Changing Markets, patients, and analytics.  Download our latest ebook to learn more about the complexities of today's healthcare consumer and how companies must evolve:

eBook: A New Era of Customer Engagement for Life Sciences

Meredith Ressi, VP of Digital Innovation Solutions

Plan insights-driven patient experiences

Cybercitizen Health®

 

AVAILABLE FOR

 

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6 6 countries US and EU5
60+ 60+ patient and caregiver audiences

Cybercitizen Health Infographic

 

Clients use Cybercitizen Health® to:

Understand

Understand patient behavior and needs along the treatment journey so they can influence medication decisions and adherence

 

Prioritize

Prioritize marketing efforts towards the channels patients and caregivers rely on the most

 

Improve

Improve patient outcomes and adherence by taking advantage of technology-enabled tools to extend care


 

ePharma Consumer®

 

AVAILABLE FOR

 

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60+ 60+ patient and caregiver audiences

 

Clients use ePharma Consumer® to:

Target

Target content and promotions to the chan­nels patients rely on when researching treat­ment information at critical decision points

 

Support

Support patient outcomes by understand­ing “beyond the pill” services of most interest to patients

 

Improve

Improve brand loyalty using novel digital tools to improve patient engagement and adherence

Our latest thoughts and commentary

 

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