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Digital Ecosystem Mapping

Our Digital Ecosystem Mapping framework empowers global brands to make informed, data-driven digital investment decisions across multiple markets.                                                                                                                                   
Learn how a brand team went from 'broadcast marketing' to become a valued partner in their customer's digital ecosystem with our new Digital Ecosystem Mapping case study.

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Projects and expertise across multiple therapeutic areass

  • Rheumatoid arthritis
  • Multiple sclerosis
  • Hepatitis C
  • HIV
  • Psoriasis
  • Asthma
  • Heart disease
  • Atrial fibrillation
  • Oncology
  • Atopic dermatitis
  • Diabetes and many more

What our Digital Ecosystem Mapping solution does

  • Drive efficient allocation of digital marketing dollars across global markets.
  • Identify best opportunities for digital engagement of customers that tie to brand goals.
  • Empower global launch teams to execute efficiently across diverse geographies.

Key components

  • Mapping audience digital interests, perceptions, and preferences for engaging with pharma.
  • Identifying digital content, services, and activations that partners, publishers and competitors are offering your audience, and analyze their effectiveness.
  • Prioritizing investment and engagement opportunities using a uniform framework across markets.

 

Projects and expertise across multiple geographies

  • Europe
  • North America
  • LatAm
  • Asia-Pac


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