DRG uses cookies to improve your experience on this website. Some of the cookies we use are essential for parts of the website to operate. Please be aware that if you continue without changing your cookie settings, you consent to this. For more information on our use of cookies, please review our cookie policy.

› Digital Ecosystem Mapping

Digital Ecosystem Mapping

Our Digital Ecosystem Mapping framework empowers global brands to make informed, data-driven digital investment decisions across multiple markets.                                                                                                                                   
Learn how a brand team went from 'broadcast marketing' to become a valued partner in their customer's digital ecosystem with our new Digital Ecosystem Mapping case study.

a12

Projects and expertise across multiple therapeutic areass

  • Rheumatoid arthritis
  • Multiple sclerosis
  • Hepatitis C
  • HIV
  • Psoriasis
  • Asthma
  • Heart disease
  • Atrial fibrillation
  • Oncology
  • Atopic dermatitis
  • Diabetes and many more

What our Digital Ecosystem Mapping solution does

  • Drive efficient allocation of digital marketing dollars across global markets.
  • Identify best opportunities for digital engagement of customers that tie to brand goals.
  • Empower global launch teams to execute efficiently across diverse geographies.

Key components

  • Mapping audience digital interests, perceptions, and preferences for engaging with pharma.
  • Identifying digital content, services, and activations that partners, publishers and competitors are offering your audience, and analyze their effectiveness.
  • Prioritizing investment and engagement opportunities using a uniform framework across markets.

 

Projects and expertise across multiple geographies

  • Europe
  • North America
  • LatAm
  • Asia-Pac


Learn more

Our latest thoughts and commentary

 

Latest articles
More Articles

In the news
News articles citing DRG analysts data.
More News

Related Solutions

Digital HCP Insights

DRG’s HCP studies across 29 countries and 25 specialist segments help clients prioritize digital investment, identify...

The Patient Journey

The patient journey is complex, but it doesn't have to be complicated Traditional patient journey approaches only show...

Digital Patient Insights Decision Resources Group

Digital Patient Insights

Our consumer studies, across 6 countries and 50 indications, help healthcare companies understand digital behavior and...

Connect