DRG Digital’s Cybercitizen Health® research, insights and advisory services help pharma brands:

• Understand their patients’ challenges and concerns in today’s healthcare climate in order to be more a more relevant brand
• Align multichannel and customer engagement spending to patient behavior and influences across their health journey
• Plan for how digital disruptors such as telehealth, AI, voice assistants, chat bots and other emerging tech are impacting their audiences’ behavior – and prioritize where to focus now vs. the future

Our research and analysts provide data-driven answers to your questions around:

Technology and media behavior

• Devices owned (e.g., smartphone, tablet)
• Devices used for health info-seeking
• Locations smartphones used for health info (e.g., at home, at the doctor’s)
• Adoption of emerging tech such as health wearables, smart watches and “smart speaker” devices (e.g., Amazon Echo)

Healthcare system issues and concerns

• Attitudes and concerns around healthcare system changes
• Emotions regarding emerging health policy changes
• Attitudes around healthcare costs
• Sources used to research health costs and ways to save
• Awareness of Rx savings programs provided by pharma

Health and treatment decision-making

• Involvement in treatment decisions
• Attitudes towards online info in decision making
• Discussing online info with HCPs

Health news

• Methods of getting “daily news”
• Health news consumption behavior (e.g., skimming headlines vs. active reading)
• Attitudes towards health news and “fake news”
• Trust in various sources vs. pharma

Health info-seeking

• Reliance on search engines
• Topics most searched for (e.g. symptoms, insurance, clinical trials)
• Top online sources used for health info
• Specific health websites and newsletters used (e.g., Drugs.com)

Digital health journey

• Specific online behaviors at key health stages
• Reliance on online resources and most influential source by stage
• Impact of online info on health decisions
• Websites used to decide which doctor to see

Social health behavior

• Top social networks for health
• General social networks vs. health-focused communities
• Facebook and newsfeed behavior
• Trust in social media compared to 2 years ago
• Types of content viewed vs. shared
• Drivers to sharing health info
• Following influences and impact on health behavior
• Actions taken after using social for health

Patient centricity

• Interest in personalization and “one-stop shop” health info storage
• Key features of a “good experience” at the doctor’s office
• Expectations when looking for health info online
• Attitudes towards pharma and customer experience

Point of care everywhere

• Role that digital is playing at the doctor’s office
• Resources interested in receiving via email post appointment
• Online info accessed at the doctor’s office
• Patient portals and features used/interested in
• Online communication with HCPs (e.g., email, portals, video)
• Virtual consults and reasons for using
• Methods for tracking health measurements (e.g., smartphone, wearables, paper)
• Sharing health measurement with the doctor

Voice assistants and automated customer service

• Voice assistants by brand (e.g., Siri, Alexa) and tasks used for
• Interest in using voice assistants for various health activities
• Attitudes towards voice assistants
• Attitudes around human vs. automated/chat bot customer service

Health profile and demographics

• Diagnosis with a chronic condition or rare disease
• Type of health insurance and company
• Medication profile
• Employment status
• Education