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Coupon Analysis Threat Assessor

Pharma is spending more than $2 Billion dollars a year on Manufacturer Coupon Programs — An increase of 24% over the past 3 years

Despite this, many top brands are seeing declines or stagnation in market share.

  • How do you track your ROI?
  • How do you track your competitor’s coupon usage?
  • How do you track brand exposure to high deductible health plans?
  • How do you track adoption of copay accumulator programs?


Coupon Market Share & Spending


  • Market share trends by brand as well as coupon utilization statistics; filterable by region.
  • Brand-by-brand comparison of manufacturer coupon spending and ROI.
  • Filter metrics by manufacturer to gain insight into competitors’ coupon strategies.

Copay Accumulator Analysis


  • Gain insight into the potential impacts of Copay Accumulators by therapy area and region
  • State-level tracking and analysis on legislation impacting Copay Accumulator adoption and manufacturer drug coupon programs.
  • Understand consumer exposure to PBM-driven Copay Accumulator programs and potential mitigation strategies to limit the impact on your brand.

High Deductible Health Plan Analysis


  • Through the combination of real world claims data, lives information and market research, DRG’s solution provides an interactive dashboard and insights model enabling our clients to…
  • Identify brand exposure to high-deductible health plans, and how often patients with an HDHP use coupons.
  • Track coupon usage across HDHPs over time.

Gain a Comprehensive View on Coupon Programs



  • Gain a deep understanding of the market landscape
  • Identify the key players within the market deploying coupon programs
  • Brand exposure to high deductible health plans


  • Assess the financial impacts by individual therapy class and drug level
  • Identify class and brand-level trends
  • Member exposure to Copay Accumulator programs.

Strategize, implement & measure

  • Develop comprehensive data-driven strategies
  • Deploy strategic initiatives to minimize financial & market share impacts
  • Target opportunities for market share growth

Product breakdown


  • Market Snapshot – Quickly identify and compare coupon utilization across manufacturers, therapy classes, and brands.
  • High Deductible Health Plan Analysis – Identify brand exposure to HDHP and coupon utilization across HDHP drug fills
  • Coupon analysis – Assess brand-level utilization of coupon programs, program ROI, and spending/utilization trends over time
  • Legislation – Key state-level policies impacting drug coupon programs and the adoption of Copay Accumulator programs.
  • Copay Accumulator Insights – Key information pertaining to the adoption and consumer exposure to Copay Accumulator programs