Boost your commercial effectiveness with the industry’s most advanced data stack and methodologies.
Life sciences companies are transforming their sales and account management strategies and skillsets in response to evolving customers dynamics and value drivers.
Your commercial analytics must stay on top of constantly changing influences over care decisions, including clinical standards of care, system and payer affiliations, digital influence, and more.
DRG’s industry-leading data repository and market experts help clients simplify this process and make their sales teams more effective:
Prioritize and Profile
the best-fit targets
Design
the right sales team structure and territories
Optimize
sales strategy and marketing efforts
Prepare
field reps with accurate intel and powerful communications
How We Help
Account segmentation and targeting
Our best-in-class data stack and robust methodologies uncover sales opportunities not seen by other vendors.
Enable your sales team to prioritize the networks, facilities, and providers with the greatest potential to drive commercial success and patient outcomes.
KOL identification and profiling
Despite its enormous potential value to manufacturers, the task of identifying must-reach KOLs is often performed with underwhelming rigor.
We take a multi-pronged approach to KOL tracking, ranking by network affiliations, digital and social influence, and peer-to-peer status.
Evidence-based access and value story development
Empower your sales team to strengthen customer relationships, build better contracts and secure better formulary position with value-focused, data-driven and engaging collateral.
Our team of consultants, health economics experts, medical writers and designers will help you build an evidence generation strategy and value communications tool kit that’s custom-made to fit your commercial strategy.
Sales force optimization
Many sales professionals in the pharma industry lack skills needed to address the challenges presented by today’s complex customer ecosystem.
Our team of market experts, trainers, and education designers help to prep sales teams with the knowledge and resources necessary for commercial success.
Data and Services
DRG offers end-to-end sales effectiveness solutions tailored to your unique needs.
Medical and pharmacy claims
Electronic health records
Purchase order data
Encounter-level hospital device usage data
Lives data
Formulary data
Healthcare provider and affiliations directory
Social intelligence
Epidemiology
Provider target lists
Real-world evidence
Market research
Custom data analysis
Advisory and consulting
Training workshops
Value dossiers and slides
Communication tool kits
Detail aids
Budget impact calculators
Fingertip Formulary Publisher
Field Force Navigator
Why We’re Different
Data accuracy and diversity
Multiple interlinked data sources are necessary to understand the many influences on care decisions today. DRG has the industry’s largest and most accurate, connected and diverse data repository.
Robust market expertise
Targeting efforts risk falling flat without the right therapeutic and market expertise to put the data in context.
DRG has a uniquely deep bench of disease, market, and reimbursement experts to ensure you get the most accurate data analysis and target lists, so you have the highest confidence in sales resource allocation and territory design.
End-to-end solutions
Every brand and company is at a different point in its sales evolution. Whether you have a robust CRM or are just exploring options, we have solutions that meet you where you are.
And while other vendors may offer piecemeal products, we provide true end-to-end commercial targeting solutions, from data acquisition to customer engagement.
