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Enable Your Sales Teams to Engage the Right Contacts Effectively
Biopharma commercial effectiveness, access strategy, and commercial analytics solutions that keep you ahead of fast-moving markets
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How We Help
Data and Services
Why We’re Different
Case Studies and Resources

Boost your commercial effectiveness with the industry’s most advanced data stack and methodologies.

Life sciences companies are transforming their sales and account management strategies and skillsets in response to evolving customers dynamics and value drivers.

Your commercial analytics must stay on top of constantly changing influences over care decisions, including clinical standards of care, system and payer affiliations, digital influence, and more.

DRG’s industry-leading data repository and market experts help clients simplify this process and make their sales teams more effective:

Prioritize and Profile

the best-fit targets


the right sales team structure and territories


sales strategy and marketing efforts


field reps with accurate intel and powerful communications

How We Help

You’re viewing the pharma commercial effectiveness page. Click here for medtech-specific solutions.

Account segmentation and targeting

Our best-in-class data stack and robust methodologies uncover sales opportunities not seen by other vendors.

Enable your sales team to prioritize the networks, facilities, and providers with the greatest potential to drive commercial success and patient outcomes.

KOL identification and profiling

Despite its enormous potential value to manufacturers, the task of identifying must-reach KOLs is often performed with underwhelming rigor.

We take a multi-pronged approach to KOL tracking, ranking by network affiliations, digital and social influence, and peer-to-peer status.

Evidence-based access and value story development

Empower your sales team to strengthen customer relationships, build better contracts and secure better formulary position with value-focused, data-driven and engaging collateral.

Our team of consultants, health economics experts, medical writers and designers will help you build an evidence generation strategy and value communications tool kit that’s custom-made to fit your commercial strategy.

Sales force optimization

Many sales professionals in the pharma industry lack skills needed to address the challenges presented by today’s complex customer ecosystem.

Our team of market experts, trainers, and education designers help to prep sales teams with the knowledge and resources necessary for commercial success.

Data and Services

DRG offers end-to-end sales effectiveness solutions tailored to your unique needs.


Medical and pharmacy claims

Electronic health records

Purchase order data

Encounter-level hospital device usage data

Lives data

Formulary data

Healthcare provider and affiliations directory

Social intelligence


Custom Analytics
Custom Analytics

Provider target lists

Real-world evidence

Market research

Custom data analysis

Advisory and consulting

Sales Trainings and Tools
Sales Trainings and Tools

Training workshops

Value dossiers and slides

Communication tool kits

Detail aids

Budget impact calculators

Fingertip Formulary Publisher

Field Force Navigator

Why We’re Different

Data accuracy and diversity

Multiple interlinked data sources are necessary to understand the many influences on care decisions today. DRG has the industry’s largest and most accurate, connected and diverse data repository.

Robust market expertise

Targeting efforts risk falling flat without the right therapeutic and market expertise to put the data in context.

DRG has a uniquely deep bench of disease, market, and reimbursement experts to ensure you get the most accurate data analysis and target lists, so you have the highest confidence in sales resource allocation and territory design.

End-to-end solutions

Every brand and company is at a different point in its sales evolution. Whether you have a robust CRM or are just exploring options, we have solutions that meet you where you are.

And while other vendors may offer piecemeal products, we provide true end-to-end commercial targeting solutions, from data acquisition to customer engagement.

Case Studies and Resources