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New look. Same commitment. Decision Resources Group becomes Clarivate. Read more here

Breast Cancer Patient Journey Mapping

Mapping the breast cancer patient journey is increasingly complex – with a myriad of clinical, financial, lifestyle, and customer experience factors influencing treatment decisions and pathways.

DRG simplifies this process by providing you with end-to-end data, research and experts for every component and stakeholder in the breast cancer patient journey.

We can provide quick, off-the-shelf research or data pulls on a single aspect of the breast cancer patient journey….

...to building a complete, integrated breast cancer patient journey for your unique needs.



Sample Breast Cancer Patient Journey Questions We Can Answer:

Breast Cancer Patients and Caregivers | Providers | Payers and IDNs

Drive Awareness and Recognition

  • What are the best-fit breast cancer segments for your planning?
  • What are their demographics and socioeconomics?
  • What and where are your breast cancer patients researching?


Understand and Support Diagnosis

  • Where are breast cancer patients diagnosed and what are the referral patterns?
  • What concerns and emotions are expressed at diagnosis?
  • What are the payer diagnosis requirements?


Influence Treatment Choice

  • What treatment options are presented? What factors influence decisions?
  • How involved are breast cancer patients in treatment decisions? How educated are they on options
  • What are breast cancer patient concerns around side effects, cost, lifestyle changes and other issues?


Increase Your Brand Selection and Access

  • What is the impact of access and out of pocket expenses on breast cancer treatment decisions?
  • What are patients’ attitudes towards specific breast cancer treatments? How do patients share brand experiences?
  • What are payer preferred brands and management trends?


Mitigate Switching and Support Compliance

  • What’s influencing switching and compliance? Where are there gaps?
  • What are patient challenges with treatment and what support do they need?
  • How is cost, care setting, transportation and other issues impacting treatment management?
  • What beyond the pill resources influence payers’ formulary decisions?


Discuss Your Questions with a Specialist

DRG’s Breast Cancer Patient Journey Suite


Patients and Caregivers


Payers and IDNs





Customer Experience


Research & Reports

Custom Analytics

Consulting & Managed Services





Social / digital


Primary market research


Data scientists

Market / commercialization experts

Therapeutic experts


Digital experts