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Commercial Targeting

Visualize key linkages to hard-to-reach physicians and identify the HCPs and institutions who influence the most treatment decisions.

 

HCP Targeting has become increasingly complex with regional payer dynamics and institutional influencer control. Our solutions quantify the influence of payer and IDNs on clinical behavior. We can pinpoint HCPs with the most script influence, identify HCPs who are unsuccessful in claim adjudication and leverage longitudinal EHR detail to profile HCP decision-making.

 

Watch the video below to understand how our solution uncovers the control & influence of HCP Targeting


 


 

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We combine resolution physician network analysis with quantifiable payer and health system influence to identify the most influential physicians and institutions that are likely to have the highest impact on a community of practice. Our solutions can convey a complete story about where physician influence comes from and how it can be leveraged to attain the largest ROI candidates for a variety of outreach tactics.