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Solutions › Brand Trends & Insights

Brand Trends & Insights

Formerly known as BioTrends, we use our deep therapeutic expertise, layered onto data-driven insights, to support product success throughout the entire commercialization cycle. We provide our customers with brand trends & insights by using brand-centric market research. This research allows us to address not only the performance of brands and competitors in the marketplace, but also treatment decision drivers, including physician perception, awareness, and uptake.

Our innovative insights uncover the why, what, and how of brand performance

Evidence-based intelligence from the best informed disease experts

Unmet Needs

Understanding crucial unmet needs and identifying opportunities in drug development with a focus on specific indications and insights into how well current or emerging therapies are poised to meet them.

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Blue spotlights shining in all directions

Commercial Targeting

Our solutions combine resolution physician network analysis with quantifiable payer and health system influence to identify the most influential physicians and institutions that are likely to have the highest impact on a community of practice.

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Pre-launch & New Product Planning

Our blend of clinical development experience, internal market planning tools, and therapeutic expertise uniquely positions our team to support the product development process.

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