Beleaguered by crushing patient volumes, a multiplicity of new technologies and the challenge of navigating increasingly complex administrative systems, U.S. physicians need all the help they can get in providing patient care, but often look to their pharma partners with suspicion. As findings from the 2017 Taking the Pulse® U.S. study demonstrate, many dis-miss pharma content as nothing more than advertising, and find the quality of digital resources they provide to be poor.