Beleaguered by crushing patient volumes, a multiplicity of new technologies and the challenge of navigating increasingly complex administrative systems, U.S. physicians need all the help they can get in providing patient care, but often look to their pharma partners with suspicion. As findings from the 2017 Taking the Pulse® U.S. study demonstrate, many dis-miss pharma content as nothing more than advertising, and find the quality of digital resources they provide to be poor.
Questions Answered in This Report:
- What are the current perceptions of pharma HCP portal websites?
- How can pharma companies organize their HCP portals to better optimize the experience?
- How should pharma handle product information and advertising in HCP portal websites?
- How can pharma increase the credibility of their portal websites?