Patients surgically treated for orthopedic indications have a unique set of characteristics when compared with other surgical patients; critically, surgical treatment for these patients is often elective. This differentiating factor is one of many contributing drivers to the noticeable changing site of service for some orthopedic procedures; many orthopedic procedures are moving away from the traditional hospital setting and towards ambulatory surgical centers. As a key stakeholder, medical device firms have to come to grips with this changing landscape and demonstrate the strategic willingness to capitalize on this trend. In spite of the presence of many significant obstacles, including but not limited to challenges to reimbursement in the ASC setting, medical device manufacturers looking to benefit from this site of service shift must adapt their existing portfolios, make an effort to understand the reimbursement and demographic landscape relevant to ASCs, and adjust their pricing and marketing strategies to target ASCs. In so doing, as ASCs assume a more pivotal role in orthopedic care over time, orthopedic medical device companies taking these steps can better ready themselves to effectively compete in the increasingly entrenched orthopedic device market.
Questions Answered in This Report:
- More orthopedic procedures are being performed in the ASC setting than ever before. What are some of the key factors are driving this change? Which orthopedic market segments are likely to be most affected?
- Although similarities exist between hospitals and ASCs, there are still several key differentiators. What are the most significant differences that device companies looking to benefit from ASCs need to be mindful of? How likely are these differences likely to change over time?
- Several key strategic moves can ensure that orthopedic medical device manufacturers benefit from the increasing procedure volume in ASCs. What can orthopedic device companies do to best position themselves for profitability in partnership with ASCs? What are some of the key challenges that orthopedic device companies will have to face related to ASCs?