Re-Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand physician digital behavior and pain points, identify emerging content and service opportunities, and optimize their cross-channel HCP engagement strategy.

The study was fielded among 405 online physicians in the United States in July 2020. Data can be segmented by 25+ specialist types, including PCPs, Oncologists, Cardiologists, Dermatologists, and more.

Questions answered in this report:

  • How can pharmas differentiate their messaging through curated multichannel tactics during COVID-19?
  • How are emerging channels (e.g. voice, telehealth, etc.) reshaping physicians workflow during COVID-19?
  • How can pharma boost physician engagement with their personal promotion and online channels as physicians move to remote care, e.g., pharma sales reps, pharma owned HCP websites, and sponsored content on third-party websites and social media?