Enduring economic uncertainty in Europe, further compounded by the Brexit vote in the UK, has created an unfavorable environment for the sale of expensive surgical navigation systems. As a result, the surgical navigation system market as a whole will grow moderately over the forecast period.
This Medtech 360 Report provides comprehensive data and analysis on the current state of the market for surgical navigation systems in Europe across a 10-year period.
Declining costs of surgical navigation and technological innovations will help drive growth in the European market for surgical navigation systems; however, the lagging European economy will prevent the market from reaching the levels of growth seen in the US market.
To what extent has the economic crisis impacted the surgical navigation system market in Europe?
Which countries will see the fastest recovery and what application types will see the strongest growth in these countries through the forecast period?
What are the main barriers to entry in the European surgical navigation system market? What key factors should vendors consider when entering this space?
While the surgical navigation system market has traditionally been dominated by Brainlab, Medtronic, and Stryker, new players such as OrthAlign that are bringing simple, low-cost alternatives that European surgeons with high case loads prefer over more traditional systems.
Can smaller entrants to the EU market survive in an environment with long procurement cycles?
What unmet surgeon needs can new entrants to the EU surgical navigation market cater to?
How are these emerging competitors differentiating their products from other surgical navigation systems in the market?
Who are the current market leaders in the European surgical navigation system market for each of the countries covered?
- Surgical Navigation Systems - Market Insights - Europe
Author(s): Benjamin Li, BBA
Benjamin Li is a team lead within the Endoscopy, Diagnostics, and Healthcare IT Medtech Insights team at Decision Resources Group, with extensive knowledge in healthcare IT, women's health imaging, urology, large-joint reconstruction, spinal implants, and dental implants. Benjamin holds a Bachelor's degree in Business Administration from the Schulich School of Business, with a certificate in Managing International Trade and Investment.