ePharma Physician® US is a study focused on the ways pharma marketers can maximize physician engagement and how pharma sales reps can strengthen the pharma-physician relationship.
The study was fielded among 1285 online physicians in the United States in Q2 2019. Data can be segmented by 25+ specialist types, including PCPs, Oncologists, Cardiologists, Dermatologists, and more.
Questions answered in this report:
- How can pharma best leverage their salesforce to reach and engage physicians both in-person and remotely?
- What is the opportunity for pharma to reach physicians via medical science liaisons (MSLs) and continuing medical education?
- How can pharma boost physician engagement with their online channels, e.g., pharma owned HCP websites, pharma owned HCP portals, and sponsored content on third-party websites?