In the past decade, the TNF-α inhibitors Humira (AbbVie) and Enbrel (Amgen) and the IL-12/23 inhibitor Stelara (Janssen) have been leading the U.S. psoriasis biologics market. However, the recent wave of U.S. approvals of novel psoriasis agents, including the IL-17 inhibitors—Novartis’s Cosentyx in 2015, Eli Lilly’s Taltz in 2016, and Valeant’s Siliq in 2017—and the IL-23 inhibitors—Janssen’s Tremfya in 2017 and Sun Pharma’s Ilumya in 2018—has substantially altered the moderate to severe psoriasis market landscape. This series includes three waves that track the awareness, trial, and uptake of AbbVie’s Skyrizi following its May 2019 launch for psoriasis. In addition, the series examines physician-anticipated trends in moderate to severe psoriasis treatment and, in particular, Skyrizi’s uptake; it also assesses AbbVie’s promotion of the drug.
- How quickly are U.S. dermatologists adopting Skyrizi, and what percentage of their psoriasis patients do they consider candidates for the drug?
- When and for which patients are dermatologists prescribing Skyrizi, what are the reasons for prescribing, and how satisfied are they with the drug?
- How do prescribers and nonprescribers of Skyrizi compare across key metrics?
- What promotional messages and activities is AbbVie using to support Skyrizi’s launch?
Survey of 75 U.S. dermatologists for each wave.
Key metrics included
Unaided and aided awareness of Skyrizi
Familiarity with and impressions of Skyrizi
Prescriber and nonprescriber profiles
Willingness to prescribe Skyrizi
Performance of Skyrizi on key attributes
Frequency, reach, and effectiveness of sales representatives’ visits
Benchmarking against previously launched psoriasis agents
Emerging Therapies captures U.S. physicians’ awareness, perceptions, and usage of the launched product at one, six, and twelve months postlaunch, as well as the current and future impact on competitor therapies and the overall market. Insight is also provided on promotional efforts, prescriber and nonprescriber profiles, benchmarking against other launched agents, along with statistical comparative analysis with prior waves so that marketers can track and optimize the effectiveness of their launch strategy or fine-tune their product positioning to counter its impact on their brand’s share.
- Psoriasis - Emerging Therapies - Skyrizi Launch Tracking Wave 3 (US)
- Psoriasis Emerging Therapies Skyrizi US Wave 3 (August 2020)
Author(s): Yingdee Unhavaithaya
Yingdee Unhavaithaya is a Business Insights Analyst on the Immune and Inflammatory Disorders team at Decision Resources Group, primarily focusing on psoriasis.
Prior to joining DRG, Yingdee was an analyst at Citeline, where he analyzed data on oncology clinical trials progression. He was also a business development intern at the Massachusetts General Hospital Research Ventures and Licensing office, where he performed market research to look for invention licensing opportunities. Yingdee received his Ph.D. in cell biology from the University of Massachusetts Medical School, and a B.S. in biology from the University of Pittsburgh at Greensburg.