Eli Lilly’s Olumiant is the second-in-class Jak inhibitor approved for rheumatoid arthritis (RA) in the United States. Its launch comes years after the launch of Pfizer’s Jak inhibitor, Xeljanz (approved for RA in 2012). With several other Jak inhibitors in late-phase development for RA (e.g., filgotinib [Galapagos/Gilead], upadacitinib [AbbVie]), physicians’ perceptions of Olumiant and the product’s market performance thus far will offer important insight to Eli Lilly and other companies hoping to penetrate this increasingly crowded space. The Rheumatoid Arthritis Emerging Therapy series includes three waves that will track the awareness, trial, and uptake of Olumiant since its U.S. launch in June 2018 for the treatment of RA. In addition, the series will examine anticipated future trends in RA treatment, particularly Olumiant’s uptake, and assess Lilly’s promotional efforts.


  • What is the awareness of, familiarity with, and perceptions related to Olumiant among U.S. rheumatologists?
  • According to surveyed prescribers, to which patients are they prescribing Olumiant, what are the reasons for prescribing the drug, and how satisfied are they with Olumiant?
  • How do prescribers and nonprescribers compare across key metrics?
  • How are the trial and adoption of Olumiant tracking compared with other recent product launches in the autoimmune market?


  • Geography: United States
  • Primary Research: Survey of approximately 75 U.S. rheumatologists for each wave
  • Key metrics included: Unaided and Aided Awareness of Olumiant; Familiarity with and Impressions of Olumiant; Prescriber and Nonprescriber Profiles; Willingness to Prescribe Olumiant; Performance of Olumiant on Key Attributes; Sales Representative Frequency, Reach, and Satisfaction; Benchmarking Against Previously Launched Rheumatoid Arthritis Agents

PRODUCT DESCRIPTION: Emerging Therapies captures U.S. physicians’ awareness, perceptions, and usage of the launched product at one, six, and twelve months postlaunch, as well as the current and future impact on competitor therapies and the overall market. Insight is also provided on promotional efforts, prescriber and nonprescriber profiles, benchmarking against other launched agents, along with statistical comparative analysis with prior waves so that marketers can track and optimize the effectiveness of their launch strategy or fine-tune their product positioning to counter its impact on their brand’s share.

Table of contents

  • Rheumatoid Arthritis - Emerging Therapies - Olumiant (Baricitinib) Launch Tracking Wave 3

Author(s): Shubhendu Ghosh, PhD

Shubhendu Ghosh, Ph.D., is a Business Insights Analyst on the Immune and Inflammatory Disorders team at Decision Resources Group, with a primary focus on asthma.

Prior to joining DRG, Shubhendu was an Associate Editor at Nature Structural & Molecular Biology and a Copy Editor at Nature Medicine. He was also a Scientific and Developmental Editor at Nature Research Editing Service. Shubhendu received his Ph.D. in Biomedical Sciences from the University of Massachusetts Medical School after completing a B. Sc. in Microbiology from Delhi University and an M. Sc. In Biotechnology from Madurai Kamaraj University.

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