Mylan’s salmeterol/fluticasone propionate generic, Wixela Inhub, is the first substitutable generic for GSK’s Advair, one of the top-selling therapies for asthma and COPD. Although other nonsubstitutable salmeterol/fluticasone propionate inhalers were recently introduced to the market (e.g., Teva’s AirDuo and its generic), their uptake has not been very robust. This Asthma and COPD Emerging Therapies series tracks the awareness, trial, and use of Wixela Inhub by U.S. physicians at one, six, and twelve months after its launch—data that should give Mylan and its competitors insight into the product’s market uptake. The series also examines physician-anticipated trends in asthma and COPD treatment, particularly with respect to the uptake of Wixela Inhub, and assesses Mylan’s promotional efforts.
What are U.S. physicians’ awareness of, familiarity with, and perceptions related to Wixela Inhub? Among prescribers of Wixela Inhub, to which patients are they prescribing it, what are the reasons for prescribing it, and how satisfied are they with Wixela Inhub? How do prescribers and nonprescribers compare across key metrics? How are the trial and adoption of Wixela Inhub tracking compared with other recent products for asthma and COPD?
Geography : United States
Primary Research : Survey of approximately 75 U.S. physicians for each wave
Key metrics included :
- Unaided and aided awareness of Wixela Inhub
- Familiarity with and impressions of Wixela Inhub
- Prescriber and nonprescriber profiles
- Willingness to prescribe Wixela Inhub
- Performance of Wixela Inhub on key attributes
- Sales representative visit frequency, reach, and effectiveness
- Benchmarking against previously launched agents
Emerging Therapies captures U.S. physicians’ awareness, perceptions, and usage of the launched product at one, six, and twelve months postlaunch, as well as the current and future impact on competitor therapies and the overall market. Insight is also provided on promotional efforts, prescriber and nonprescriber profiles, benchmarking against other launched agents, along with statistical comparative analysis with prior waves so that marketers can track and optimize the effectiveness of their launch strategy or fine-tune their product positioning to counter its impact on their brand’s share.
- Chronic Obstructive Pulmonary Disease - Emerging Therapies - Asthma & COPD | Salmeterol & Fluticasone Generic Wave 1 (US)
Author(s): Kristine Mackin, PhD
Kristine Mackin, Ph.D., is an analyst on the immune and inflammatory disorders team at Decision Resources Group. She currently focuses on respiratory diseases, including asthma and COPD.
She holds a doctorate in biochemistry from Brandeis University, where she studied the evolution of bacteriorhodopsin and the relationship between type I and type II rhodopsins. During her B.A. in Chemistry at Carleton College, she researched proinsulin processing. Prior to joining DRG, Dr. Mackin was involved with literature and market research for a new company pitch during an internship at Puretech Ventures in Boston, MA.