Market Outlook

The asthma market in the EU5 is highly competitive. A large number of approved agents are available including maintenance therapies—LABA/ICSFDC (e.g., GSK’s Seretide and Relvar, AstraZeneca’s Symbicort, branded generic and generic salmeterol/fluticasone), ICSs (e.g., AstraZeneca’s Pulmicort, Teva’s Qvar), leukotriene inhibitors, biologics (e.g., Novartis’s Xolair, GSK’s Nucala), and a LAMA (Boehringer Ingelheim’s Spiriva, generics)—as well as rescue treatments, such as SABAs (e.g., GSK’s Ventolin). Understanding patient pathways and drivers of treatment decision for key players in the market can help optimize uptake of these agents and provide valuable insights for manufacturers of novel brands coming to the market.

Questions Answered

  • What patient share do key drug classes and individual therapies garner in intermittent, mild, moderate, and/or severe asthma?
  • Which main factors influence treatment practices in asthma? What is the sequencing of treatment for asthma? What do physicians report as recent and anticipated changes in their treatment practices?
  • What are the main reasons why certain eligible patients do not receive asthma biologics? What features drive the choice of a biologic in asthmatics?
  • Which features drive the choice of a LABA/ICSFDC agent? What are the main obstacles in prescribing of individual branded and generic LABA/ICSFDCs?
  • What are the compliance and persistency rates for key products on the market?

Product Description

Current Treatment: Physician Insights provides physician insights on treatment dynamics, prescribing behavior, and drivers of brand use so you can create specific messaging around these treatment dynamics in order to more effectively increase or defend your market position.

Geographies: EU5 (France, Germany, Italy, Spain, United Kingdom)

Primary research: Survey of approximately 250 pulmonologists in the EU5

Key drugs covered: Seretide, Symbicort, Relvar, Formodual/Foster, Flutiform, Spiriva, Xolair, Nucala, Cinqaero, montelukast

Key insights provided:

  • Factors influencing disease management and treatment decisions.
  • Drivers and constraints of treatment selection.
  • Physician-reported treatment practices and brand-level patient shares.
  • Rationale for changes in treatment approach.
  • Physician insight on persistency and compliance.
  • Physician-reported recent/anticipated changes in brand usage or treatment approach.

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