The Coupon Analysis Threat Assessor (CATA) dashboard provides comprehensive insights and tools to assess the threat of payer programs that limit the effectiveness of drug manufacturer coupon and copay assistance programs by drug and therapy area, geography, and PBM. CATA is also an effective tool for developing strategic marketplace guidance and assessing therapy area opportunities using real world claims data.

Check out the Coupon Analysis Threat Assessor | Market Trends Deck


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Coupon Analysis Threat Assessor | Market Trends Deck

Copay accumulator programs present a challenge for pharma on pricing and access strategies. However, there are potential levers that pharma could use to offset the impact of these programs. In additio...

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