Cybercitizen Health® US is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient experience, meet them with the right content and support in the right places, and plan for patient-centric solutions to drive outcomes.

The study was fielded among 4,570 online adults ages 18+ in the United States in Q2 2019. Data can be segmented by 50+ patient and caregiver categories, including diabetes, cancer, rheumatoid arthritis, multiple sclerosis, ALS patients.

Topics covered in this report

  • 2019 patient snapshot – healthcare landscape overview: What are the biggest consumers’ health related concerns? What challenges are they facing when managing their health? How increasing health costs are impacting patient behavior?
  • Decision making: What sources (online and offline) do patients use to inform their health-related decisions? When in the patient journey do they leverage online resources most? What’s the impact and credibility of online sources used?
  • Multichannel engagement strategies: How to engage patients through core digital channels (i.e., pharma websites, email, social or search)? What are the unmet content needs within each channel?
  • Artificial intelligence in healthcare: What are consumers’ opinions about AI driven healthcare? What are perceived pros and cons with AI enabled care?