ePharma Physician | 2019

Publish date: May 2019

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ePharma Phsyician® US is a study and strategic advisory service focused on helping life clients understand how physicians learn about and access promotional, medical and practice support resources from pharma, the ways pharma marketers can maximize physician engagement with their digital content, medical science liaisons (MSLs) and how pharma sales reps can strengthen the pharma-physician relationship.

The study was fielded among 1285 online physicians in the United States in Q2 2019. Data can be segmented by 25+ specialist types, including PCPs, Oncologists, Cardiologists, Dermatologists, and more.

Questions answered in this report:

  • How can pharma best leverage their salesforce to reach and engage physicians both in-person and remotely?
  • What is the opportunity for pharma to reach physicians via medical science liaisons (MSLs) and continuing medical education?
  • How can pharma boost physician engagement with their online channels, e.g., pharma owned HCP websites, pharma owned HCP portals, and sponsored content on third-party websites?