Taking the Pulse U.S. | 2019

Publish date: April 2019

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Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand physician digital behavior and pain points, identify emerging content and service opportunities, and optimize their cross-channel HCP engagement strategy. 

The study was fielded among 2514 online physicians in the United States in Q1-Q2 2019. Data can be segmented by 25+ specialist types, including PCPs, Oncologists, Cardiologists, Dermatologists, and more.

Questions answered in this report:
• In an increasingly digital world, how can pharmas differentiate their messaging through curated multichannel tactics?
• What are my overall brand perceptions?
• Who should I be partnering with to reach my target audience?