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Attention-deficit/hyperactivity disorder (ADHD) is a common childhood condition that can continue through adolescence and into adulthood. Treatment options include a mix of stimulants (e.g., methylphenidates, amphetamines) and nonstimulants (e.g., dopaminergic/noradrenergic agents, adrenergic receptor agonists). Despite many available—and largely efficacious—pharmacological treatments, a large proportion of patients have inadequate control of their ADHD symptoms, including over the long term. Overall, treatment is highly individualized and complex; thus, understanding drivers of treatment decision-making is key for current players in this market to help optimize uptake of their agents and for new players entering this large yet generic market.
Current Treatment: Physician Insights provides physician insights on treatment dynamics, prescribing behavior, and drivers of brand use so that marketers can create specific messaging around these treatment dynamics to more effectively increase or defend their market position.
Markets covered: United States
Primary research: Survey of 50 U.S. PCPs/pediatricians and 50 U.S. psychiatrists fielded in January 2019
Key companies: Eli Lilly, Ironshore Pharmaceuticals, Janssen, Neos Therapeutics, Novartis, Noven Pharmaceuticals, Rhodes Pharmaceutical, Shire, Teva
Key drugs: Adderall IR/XR, Aptensio XR, Concerta, Cotempla XRODT, Daytrana, Jornay PM, Mydayis, Ritalin SR/LA, Strattera, Vyvanse
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Audreza Das is a Senior Analyst in the CNS/Ophthalmology team at Decision Resources Group She has authored content across indications, including neuropathic pain, age-related macular degeneration, treatment-related depression, painful diabetic neuropathy, and migraine. Ms. Das has previously worked at Novo Nordisk, as a Market Analyst for European markets. Previous experience at a SME, included developing disease competitive landscapes, covering global conferences etc. Ms. Das received her degree in Biotechnology from Birla Institute of Technology, a deemed university and her Diploma in Cancer Immunology & Biotechnology from University of Nottingham.